Starting to fully penetrate the industry AI will bring huge changes to the film and television industry
2023-06-15
Becoming a hot topic at the Shanghai Film Festival and beginning to fully penetrate the industry, AI will bring huge changes to the film and television industry. If we take stock of the hot topics at the 25th Shanghai International Film Festival, AI will definitely be one of them. At various forums of this year's Shanghai Film Festival, there were directors, producers, technical experts, and others discussing AI with great enthusiasm, anticipation, and anxiety. It is still too early to determine the extent to which AI will change the film and television industry and creative processes. However, it can be confirmed that AI has begun to fully penetrate the industry, and there will definitely be a place for AI in the future film and television industry. I have a sweeping robot, but it's quite troublesome to use. I don't think it's very convenient. Other things, there's basically no robot that can do well, and I still think there's a lot of room for improvement in the field of robots. If there's no introduction, it's easy for viewers to think this is a video recorded by science fiction writer Liu Cixin on camera. But in fact, this video was completely generated by AI. The movements, facial expressions, speaking voice, intonation, and even pauses of "Liu Cixin" in the video are no different from those of a real person. "He" not only talked about the evaluation of the film "Wandering Earth 2", but also roast about the sweeping robot, which can be called mutual "demolition" between artificial intelligence. On June 12, Liu Cixin, a digital human version released by SenseTime, shocked everyone on the forum of the Shanghai Film Festival "Cultural and Entertainment Science Innovation Vision under the AIGC Wave". Luan Qing, general manager of SenseTime's digital entertainment business department, said that with the current level of technology, it only takes 5 minutes to record a video and give it to AI to learn, and then you can have a digital person of your own. This digital person can hardly tell whether it is a real person, and can live in the digital world like Tu Yaya and Tu Hengyu in the movie Wandering Earth 2. Three years ago, When director Guo Fan led the team to create 'Wandering Earth 2', he felt that a big language AI model like ChatGPT might appear around 2030. Unexpectedly, the movie had just been completed and ChatGPT was born, which caught Guo Fan off guard. Guo Fan admitted that three years ago, when writing the script, the team had already conceived the script for "Wandering Earth 3", but unexpectedly, the reality was even more exciting than the plot. The production of 'Wandering Earth 2' heavily utilizes AI technology, such as the aging and aging of the characters in the starring Andy Lau film, the restoration of Li Xuejian's lines, and the production of full CG digital characters. But at that time, Guo Fan felt that the applicability of AI was not high enough, and it required five to six hundred iterations to generate a result. However, with the development of AI today, it is only necessary to depict a scene or character to generate stunning images or videos. In Guo Fan's view, AI is expected to achieve a 3.0 transformation in the film and television industry, which is a good opportunity for domestic practitioners to overtake on curves. Hollywood is not sure how to face the application of AI now, so it has become that we are on the same starting line and there is a possibility of overtaking on curves. "Improving the efficiency of animation film production late last year, the release of ChatGPT cast a global impact
Edit:luxiongfeng Responsible editor:zhaixiaoli
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