The 19th China (Shenzhen) International Cultural Industry Expo and Trade Fair concluded on the 11th. Carpets from Iran, coffee from Indonesia, jade from Pakistan... Entering the exhibition hall, the audience can not only watch exciting performances, but also purchase specialty products on-site and experience the rich Silk Road culture. Since its official establishment in Shenzhen in 2004, the scale, number of visitors, and degree of internationalization of the ICIF have continuously increased, becoming an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness to the outside world. This ICIF attracted more than 300 overseas exhibitors from 50 countries and regions to participate online and offline, and both the quantity and quality have returned to the pre epidemic level, among which cultural projects and products from countries and regions along the "the Belt and Road" have been actively participated. The European Cultural and Creative Museum made its debut in the "the Belt and Road" International Museum of ICIF, bringing French designers, Belgian Digital art and various international creative designs. The organizers hope to have the opportunity to open cultural cooperation with Shenzhen, the design capital, and work together to create a new cultural platform connecting China and Europe. We are participating in the ICIF for the first time under the name of the European Cultural and Creative Museum, "said Anna Marie Sahegye, president of the French Industrial Design Association, Promote China and France to jointly explore the value of design in both professional and public fields, and jointly create a world full of humanistic care. At the Smart Radio and Television Exhibition Area of the Digital Culture Museum of the ICIF, Shenzhen Film Company has officially signed a contract with Hong Kong Asia Television Holdings Limited to launch the global Chinese short video collection activity of "Stories in Search of a Foreign Land". On the one hand, the activity shows the cultural characteristics of the countries along the "the Belt and Road" and promotes the integration and exchange of international cultures; on the other hand, it explores the stories of the family and country feelings and destiny changes of Chinese people around the world, gives play to the power of video works, promotes Chinese culture to the world, and helps the international development of China's film and television industry. Xing Weijun, vice president of Hong Kong Asia Television Holdings Co., Ltd., said that this year, on the occasion of the tenth anniversary of the "the Belt and Road" initiative, he hoped that through the restart of the classic IP of "looking for stories from other countries", the wonderful Chinese stories would be presented multidimensional on the "New Silk Road", writing more moving melodies for friendly exchanges and common development between China and the world, and promoting the international development of China's cultural industry. Iranian exhibitor Madi brought Persian style handicrafts and food to this ICIF. This is our second time participating in the Shenzhen International Cultural Expo. We brought carpets, carpet paintings, and other handicrafts, as well as saffron, hoping that more viewers and consumers will learn about our Iranian cultural products. "Nigerian youth Joseph, as a purchaser, came to China for the first time to participate in the Expo. Joseph is engaged in the Textile manufacturing. He hopes to find partners in the fabric field in China and explore the international market together through cooperation in technology research and development. Joseph said that it was his first time coming to the ICIF, and the culture, people, and beautiful city here made him feel very beautiful