In the impression of many people, music festivals are often held in major cities such as Beijing and Shanghai, often accompanied by high ticket prices, big stars, and traffic congestion. However, with the recent rise of county music festivals such as the "New Youth Music Festival" in Surabaya, Shandong, the "Xishi Music Festival" in Zhuji, Zhejiang, and the "Maika Parent Child Music Festival" in Anhua, Hunan, the aforementioned concept has changed. The opportunities and challenges contained therein have sparked heated discussions. In terms of opportunities, small county towns have great potential. According to the calculation of the China Performance Industry Association, during the May Day holiday this year, music festivals and concert projects alone have driven a comprehensive consumption scale of over 1.2 billion yuan in transportation, accommodation, and other aspects beyond the box office. With the improvement of people's living standards, the demand for high-quality cultural and entertainment activities and products from the public is increasing in both large cities and small counties. Compared to large cities with high consumption costs and low travel efficiency, cultural and tourism activities such as music festivals mainly carried out in county towns not only have lower participation costs, but also have greater appeal to tourists in terms of freshness and expected value. As early as 2009, the first "Zhangbei Grassland Music Festival" took root in Zhangbei County, Zhangjiakou, Hebei Province, which was still a national poverty stricken county at that time. It not only attracted many music fans to participate in the "music+cultural tourism" model, but also attracted huge investment within three years, driving various cultural tourism and real estate projects to rise, and its influence continues to this day. Taking into account the advantages of Zhangbei County in terms of event launch time and transportation convenience, combined with the base of over 3000 county towns in China, the huge potential for cultural and tourism development is worth deeply exploring. In terms of challenges, one must have the ability to sink. For many years, the performance level of music festivals in various counties has been uneven, and the reception capacity is insufficient. In addition to ticket sales, the ability to effectively drive the local cultural and tourism industry is weak, and these problems need to be overcome. Currently, counties and cities across the country have a strong desire to drive the development of various industries and increase local awareness through the sinking of music festivals. Faced with practical problems such as different resource endowments and varying levels of experience, both the county and the host parties need to enhance their comprehensive capabilities, focus on creating differentiated boutique activities, achieve the integration of the cultural and tourism industry, attract and cultivate high-quality activity teams, and better meet the public's demand for the quality and service of the county music festival. Overall, behind the sinking of the music festival into the county seat, it is an inevitable process for China's cultural and tourism industry to develop in line with public opinion, expand fields, tap potential, and strengthen strength. To sing a new chapter in the development of the county's cultural and tourism industry, "The Voice of Small Cities" needs to start from planning, optimizing supply, and upgrading frequently. Planning is to conduct practical research and planning, and combine local cultural and tourism advantages to create a competitive advantage. The venue itself is also one of the protagonists of cultural and tourism activities such as music festivals, and effective planning can achieve bright spots and steady progress. Optimal supply means not only improving the high-quality supply of cultural and tourism activities such as music festivals, but also planning a layout from a higher perspective, complementing and advancing together with county sports events, immersive cultural experiences, and rural leisure cultural and tourism projects. Diligent upgrading means continuously upgrading the "software and hardware" of the cultural and tourism industry, making tourists more satisfied with the reception level, making the event more popular in terms of promotional ability, continuously receiving feedback from all parties, and timely