The report shows that the development of Chinese youth outdoor camps is rapidly showing a trend of integrated development
2023-05-30
According to the China Mountaineering Association, the 2023 National Youth Outdoor Camp Development Conference was held in Anren Ancient Town, Dayi County, Chengdu from May 27th to 28th. This is the first time in the history of the Chinese Mountaineering Association that the National Youth Outdoor Camp Development Conference has been organized. The theme of this conference is "Engaging in China, Sharing the Future", with over 300 heads of cultural and sports tourism departments, university leaders, sports experts and scholars, representatives of mountain climbing outdoor sports associations from various regions, and enterprise representatives attending. The "Camping China" national youth outdoor camp winter and summer camp series activities are a brand established by the China Mountaineering Association under the guidance of the Youth Department of the General Administration of Sport in 2018. Currently, there are more than 170 promotion units covering 31 provinces and cities across the country, with a service population of over 200000, which has formed a certain social influence and brand value. The authoritative "2023 China Youth Outdoor Camping Industry Report" released by the conference provides a comprehensive summary of the development of youth outdoor camps in China, and concludes that under the dual benefits of national policies and the market, youth outdoor camps in China have developed rapidly, gradually becoming more refined, themed, and professional in terms of products, Showcasing the trend of integrated development of multiple industries such as "cultural tourism+campsite", "real estate+campsite", and "sports+campsite". The conference launched the Digital Intelligence Service Platform for Chinese Youth Outdoor Camps, jointly built and operated by the China Mountaineering Association and China Sports Space Group. The platform consists of three major parts: a website, a mobile "Zhongying Server" WeChat mini program, and a management backend. It is connected to the training system for young outdoor camp practitioners of the China Mountaineering Association. Based on the upcoming standards of "Grading and Evaluation of Youth Outdoor Camps", "Grading and Evaluation of Youth Outdoor Camps Institutions", and "Grading and Evaluation of Youth Outdoor Sports Skills", the platform integrates young outdoor camp practitioners, camps Integrate the campsite organization and young people who enjoy outdoor activities into one platform. Ding Xianghua, director of the Youth Development Department of the Mountaineering Management Center of the General Administration of Sport of the People's Republic of China, said that the launch of the digital intelligence service platform for China's youth outdoor camps marks that China's youth outdoor camps have entered a high-quality development stage of "digital intelligence, standardization and standardization". The venue of the conference, Anren Ancient Town, is a national 5A level scenic area and currently the only "Chinese Museum Town" in China. The venue for the opening ceremony, project and product recommendation meeting of the conference is located in the newly built cultural landmark - the Great Craftsman's Gate Cultural Center in 2021. This conference is hosted by the Mountaineering Management Center of the General Administration of Sport of China and the China Mountaineering Association. It is organized by the Chengdu Municipal Sports Bureau, the People's Government of Dayi County, the Chengdu Mountaineering Association, China Sports Space Group, Sports Media Group Co., Ltd., and Chengdu Yili Outdoor Sports Co., Ltd. It is operated and executed by Sichuan Tianmai Intercontinental Sports Culture Communication Co., Ltd. (New News Agency)
Edit:Luo yu Responsible editor:Zhou shu
Source:CNS.cn
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