What does coffee taste like with the addition of AI
2023-05-25
Next to the robot coffee booth covering less than 2.5 square meters, it takes about one minute to wait for a cup of "product" of precise algorithm. This experience is not new on the streets of Shanghai. However, the third Shanghai Coffee Culture Week, which lasted for several days, has pushed the "coffee+" cultural consumption ecology into a discussion frenzy. In this atmosphere, limited by the consumption level of coffee itself, AI (artificial intelligence) coffee seems to be somewhat "non mainstream". AI empowerment, while helping to significantly improve coffee production efficiency, also affects the important role of coffee as a medium. Is efficiency and culture a multiple-choice question? Han Feizi, founder of Shanghai Helium Porpoise Robot Technology Co., Ltd. and publisher of COFE+Robot Cafe, understands that consumers solve the "just in need" problem at our location, which is equivalent to the "unmanned version" delivery window of a physical coffee shop, I believe that the technological transformation brought by AI to coffee will over time form a corresponding scientific and technological innovation culture. "" The expression of coffee culture has different aspects. "Bao Yaming, Executive Director of the Urban Culture Innovation Research Institute of the Shanghai Academy of Social Sciences, believes that Starbucks, for example, focuses on" the third space "; Some coffee shops can gather groups with similar interests and hobbies; Some coffee shops may express some associations with different historical and cultural scenes, mainly focusing on nostalgia. "Currently, what is relatively insufficient is a futuristic expression, and providing a relaxed environment for relevant enterprises to explore is worth encouraging." The robot coffee pavilion in Huayang Road Street, Changning District, where Helium Technology is located, is also a construction project of the "Shanghai Silicon Lane" scientific and technological innovation block. Zhang Jingchao, the relevant person in charge of the Huayang Road Street Business Office, said that providing physical space in coffee shops to promote the collision of thinking sparks among scientific and technological workers is a good thing; On the other hand, whether technology products can feed back the community is also crucial. "From the perspective of the community, robot coffee is very popular as an application scenario for artificial intelligence." If AI coffee is currently addressing "just needs," how much does it account for? According to Meituan statistics, Shanghai's online coffee delivery sales scale is the highest in the country. As of April this year, the sales volume of online coffee delivery in Shanghai exceeded 2 billion yuan in the past year, a year-on-year increase of over 60%. Han Feizi believes that the proportion of takeout can to some extent reflect the proportion of "hard demand", which determines the market base of AI coffee. Bao Yaming believes that in terms of the coffee industry, the understanding of "just need" should be broader for different audience groups: for example, for the elderly in Shanghai, the public space provided by coffee shops can freely choose social activities, which is different from the situation where the community space is filled with acquaintances. And independent coffee shops, perhaps with their cramped and simple space, can allow people to sit down and feel Shanghai with their hearts, and this has become a precious and special part of Shanghai's coffee culture - "This is also a 'just need', a 'just need' for the scene." How can the cultural value of coffee be reflected? Bao Yaming believes that the various coffee shops scattered throughout the city are the key to Shanghai's further expansion of the "third space" theory of coffee shops and the revitalization of various public resources in the city, such as communities, shopping malls, parks, bookstores, vegetable farms, theaters, art galleries, etc. In the dialogue with modern life and fashion trends, coffee constantly breaks through industrial boundaries, jointly creates creative spaces and composite consumption scenes
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