Data shows that during the May Day holiday, the three major cultural and entertainment sectors of tourism, restaurants, and music festivals performed well. Among them, music festivals with the widespread participation of young people have begun to take on new forms, with some music festivals choosing to leave first tier cities and travel to second and third tier cities, greatly promoting the recovery of local cultural and tourism consumption. According to incomplete statistics, there were a total of 40 music festivals nationwide during the May Day holiday this year, involving 17 provinces or regions, with a significant increase compared to the same period in 2022. At present, music festivals in second and third tier cities are densely scheduled across the country, with over 30 music festivals opening almost every month according to statistics. Zhang Chunxiao, Vice President of Taihe Music Group, believes that there are two main reasons for the abundance of music festivals. Firstly, the audience's need to focus on releasing cultural and entertainment activities. Secondly, many music festivals that were previously cancelled or postponed have resumed their performances, forming a "blowout" of market supply. Fan Zhihui, founder of Music Pioneer, believes that as cross city performances become mainstream, the "music+cultural tourism" model can attract a large influx of population in the short term, driving cultural tourism related consumption; At the same time, taking advantage of the implementation of the music festival IP is also an excellent way to shape the city's brand image and enhance the city's cultural attractiveness. For example, the Yellow Sea and Bohai Sea Midi Music Festival was recently held in Yantai, Shandong, and rooms in several nearby hotels were sold out early, making it difficult to obtain a round-trip high-speed rail ticket. Zhang Chunxiao stated that more and more music festivals are willing to go to second and third tier cities, mainly because the local demand for promoting cultural and tourism consumption is strong, and relevant support policies have been introduced. Music festivals are a good way to brand cities. Through the festival's own promotional system, it can drive city promotion and enhance the city's own influence. "said Zhang Qian, associate professor of the School of Music and Recording Arts at Communication University of China. In addition, the youth user group of music festivals has more consumption potential, and in the long run, the role of promoting consumption cannot be ignored. The emergence of new consumption scenarios not only shows a strong trend in quantity growth, but also shows many new trends in the grafting market form of music festivals. For example, the first Xichang Barbecue Music Festival integrated camping barbecue festival with outdoor music festival; The "Shanxi Wenshui Paddy Field Music Festival" combines the music festival with rural revitalization; Kugou CMJ China-Chic Music Festival is based on the traditional music festival and local tourism culture. In addition, more and more fast moving consumer goods brands are entering the music festival market and launching music festival activities with the same name as the brand. For example, the Yuanqi Forest Music Festival, the Honey Snow Ice City Music Festival, and so on. But with the proliferation of various music festivals, the problem of homogenization of performances has also arisen. At present, there is a clear phenomenon of homogenization in the lineup of performers at music festivals. Music festivals with similar scales have similar costs and a similar lineup of performers. This leads to similar consumer experiences for audiences. "Zhang Chunxiao said that music festivals should not only be music, but also a leisure lifestyle, a social scene, and a physical and mental relaxation scene. This requires the music festival to deeply explore the on-site experience, improve secondary consumption, and achieve changes in quality. Hu Na, an associate professor at the Department of Art Management and Cultural Exchange at the China Academy of Traditional Chinese Opera, believes that with the continuous improvement of audience aesthetics, homogeneous products will gradually be phased out by the market. However, in order for a music festival to achieve high-quality development, it is necessary to