A new car has had over 3000 'blind orders' within one hour of its release. A new energy vehicle has launched a' blind order 'pre-sale, with an intention fee of 10000 yuan to offset the purchase price of 20000 yuan and enjoy multiple owner rights. Recently, a new model of car sales has emerged -' blind order ', where consumers pay an intention fee based on limited information when the new car is not mass-produced or only partial configuration information is disclosed, Car companies provide consumers with car purchase discounts or benefits, and deliver vehicles according to contracts signed by both parties. Compared to traditional marketing methods, although there is less caution in "hand over money, hand held car" and more risk in purchasing "futures", many consumers are still willing to accept this new marketing method. Consumers are willing to pay the cost of time and take certain risks to choose 'blind booking', mainly because they can receive significant benefits. "Zeng Yongmei, a professor at the School of Economics and Management of Wuhan University, said that in order to attract consumers, the threshold for car companies to participate in 'blind booking' activities is generally not high. Generally, they only need to pay a few thousand yuan of intention money to enjoy various rights such as maintenance, decoration, priority delivery, and double deduction of car purchase price, High cost-effectiveness. However, the risks of "blind booking" of automobiles are worth paying attention to. In the letters from readers and comments from netizens, there are many reports of "blind booking" causing damage to consumer rights. Among them, the one that reflects the most is' what you get is not what you buy '. In the "People's Complaints" section of People's Daily Online, a netizen left a message: "I ordered a new energy vehicle and waited for 5 months to deliver, but the salesperson told me that the battery was not a well-known brand previously advertised, but was replaced with another brand." Another netizen stated that the ordered car was "unreasonably delayed in delivery twice, did not receive the car for 8 months, and did not receive a refund of interest. Blindly ordering "car reductions, discrepancies with previous promotions, and delayed delivery are not individual cases. Regardless of the sales model, laws and regulations should be followed. If the car configuration, delivery time, etc. are clearly stated in the early promotion and order contract, but there are issues such as reduction, replacement of parts, and delayed delivery in the later delivery, car companies are suspected of false promotion and consumer fraud, "said Gao Zhengwei, a lawyer at Jiangxi Qizheng Ward Law Firm. Some car companies choose to settle disputes by compensating for cash or giving away rights and interests. Some car companies simply indicate in the new car promotion or contract that there may be slight differences between the final delivered product and the pictures and descriptions, and the actual delivered product shall prevail According to the Consumer Rights Protection Law, business operators shall not make unfair and unreasonable provisions to consumers, such as excluding or limiting consumer rights, reducing or exempting business operators' responsibilities, or increasing consumer responsibilities, through standard terms, notices, statements, store notices, etc. They shall not use standard terms and technical means to force transactions, "said Gao Zhengwei, Even if it is indicated on the promotional page or contract that "the final delivered product shall prevail", if the actual performance of the car company differs significantly from the explicitly promised items in the promotion, it is still suspected of breach of contract or fraud. Some car company salespeople have stated that car companies use the "blind booking" car purchase plan as a marketing method for new car models, which can not only target customers in advance but also seize the market first