On May 9th, the National Intangible Cultural Heritage Shaowu Nuo Dance Cultural and Creative Product Launch was held in Sanfang Qixiang, Fuzhou City, Fujian Province. The Nuo dance intangible cultural and creative works of "Kailu Shen" and "White Snake" were officially unveiled. Nuo dance is a form of witchcraft dance used in ancient times in the Central Plains region to drive away epidemics, ghosts, and pray for blessings and disasters. The Shaowu Nuo dance originated in the Song Dynasty and, unlike the Nuo dance that evolved into a "drama" in other places, it retains more of the ancient Nuo charm and is known as the "living fossil" of Nuo culture. How to inherit and protect Nuo culture is one of the hot topics currently being discussed. How to revitalize traditional culture? Shaowu City explores "technology+cultural tourism", inheriting history and future, and integrating technology and culture. "The Nuo dance intangible cultural heritage digital creative paintings released this time are inspired by the Nuo dance mask, the application of blockchain technology, and the embodiment of 'science and technology+cultural tourism'." Deng Weihua, secretary of the Party Leadership Group and director of Shaowu Municipal Bureau of Culture, Sports and Tourism, said that the paintings are lifelike, showing the ancient charm of Nuo dance and cultural characteristics. It is reported that Shaowu Nuo dance is a fusion of Central Plains culture, Chu culture, and ancient Yue culture, while also integrating Buddhism, Taoism, Confucianism, and folk beliefs. Its rich connotation is unique among various Nuo cultures in various parts of the country. In recent years, its academic value in folk customs, art, religion, and other fields has been receiving increasing attention from scholars. At present, the "Generation Z" youth are also actively participating in the inheritance and protection of intangible cultural heritage. He Mingling, the provincial inheritor of Shaowu Nuo Dance, a national intangible cultural heritage project, has been engaged in Nuo dance work for more than 30 years. She stated that currently, with the promotion of intangible cultural heritage activities on campus and in the community, Shaowu Nuo Dance has attracted a large number of "00s" and "10s" enthusiasts to inherit and protect this intangible cultural heritage skill together. Generation Z youth participated in the Shaowu Nuo dance performance. The launch ceremony for the release of Shaowu Nuo dance cultural and creative products, titled "Shaowu is a good place," was held at the event site, as photographed by Ye Qiuyun, a journalist from China News Agency. Based on the inspiration of Nuo Dance Mask, a digital and creative intangible heritage released earlier, Shaowu has developed a series of cultural and creative products, including Nuo Dance scarves, environmental backpacks, mug, ceramic coasters, Kyocera paintings, umbrellas, pillows, etc. With the advent of the internet age, online communication has become one of the main forms of social interaction. In Deng Weihua's view, emoticons not only replace the blank space of text expression, but also serve as a cultural dissemination and expand the channels of Nuo culture. Shaowu City has designed a series of emoticons to interpret traditional culture with cute anime images, which is highly recognized by netizens. (End) (Author Ye Qiuyun) (New News Agency)