Recently, Zibo barbecue has spread throughout the entire network. During the May Day holiday, hotel bookings in Zibo City increased by more than 10 times compared to the same period in 2019, resulting in a situation where "one room is hard to find" and well-known barbecue shops queued for at least 3 hours. However, these did not stop the tourists' enthusiasm for "rushing into Zizi for barbecue" in the slightest. Behind the trend of "rushing into Zizi to barbecue", food is undoubtedly the key to attracting tourists, but people must not only want to experience barbecue there, but also ordinary shops, ordinary streets and alleys, as well as the urban temperature condensed by enthusiasm and integrity. In today's fast-paced life, the attractiveness of a city full of "human touch" cannot be underestimated. The 'human touch' originates from thoughtful service. The construction of a new "barbecue field" with 10000 people, the opening of a "barbecue special train" to enter Zizi, the opening of a city barbecue bus line, and the opening of free parking for over 200 party and government agencies and institutions in the city... Faced with the constantly releasing demand for cultural and tourism consumption, the local government and relevant departments took the lead, prepared for rainy days, keenly grasped potential demand and consumption trends, and promptly followed up. Consumer concerns such as food safety, price regulation, social security, and consumer rights protection have long been included in the government's governance list, with one hand lifting services and one hand compacting supervision. With such a governance philosophy and thoughtful service, we escort the development of the Zibo tourism market and make tourists feel more at ease. The "human touch" originates from honest and friendly management. Playing with mobile phones outside consumes a lot of electricity, and the boss hangs a free charging sign outside the door; Hotel bookings are full, and taxi drivers invite guests to stay at home; The specialty snacks have a good taste, and the shopkeeper actively informs the customer on WeChat of the recipe. Welcome to try it at home; Families seeking relatives went to Zibo to promote, and the stall owner invited them to the stall and promised to give snacks to those who helped forward. To consume in Zibo, in addition to reassuring quality and affordable prices, the warm hearted actions of merchants make more people yearn for it. The 'human touch' originates from the cultural temperature of this city. Faced with the influx of tourists, the local residents have taken their own practical actions to write a warm and hospitable note for the city. Many people spontaneously pick up road garbage, drive to pick up and drop off tourists for free, and volunteer to help at barbecue stalls. When cars from other places park on the roadside, citizens will give a hand gesture; The waiting time in the queue was long, and the shop owner took the initiative to distribute snacks and stomach pads to the tourists. The small barbecue carries the enormous effort of the government, service industry practitioners, and ordinary citizens to jointly build a tourism brand, burning their yearning for smoke and fire, and baking their attitude towards customers from all directions. The success of Zibo has provided reference samples for many small and medium-sized cities that aim to vigorously develop the tourism service industry. To create a tourism brand that people aspire to, it does not require advanced institutional design or technological means. What is needed is the government's efforts in supervision and service, practitioners' sincerity and quality, and ordinary citizens' understanding and participation. This kind of political and people-oriented approach, united and united, is essential, It is the biggest magic weapon and strongest driving force for a city to develop its tourism industry. With the rapid development of society, people have gradually become accustomed to the busy work and life state, but their hearts always yearn for simple and simple enthusiasm and sincerity. When there is a place that can bring you the warmth of a long time lost, barbecue is no longer just barbecue. Prosperity in one industry leads to prosperity in all industries. The Fire of Zibo Tourism