Have you ever encountered online advertisements popping up constantly, but they can't be turned off even if they are turned off? When surfing the internet, various passively received advertisements make consumers restless, not only affecting their online experience, but also bringing network security risks that may harm their legitimate rights and interests. In order to further regulate internet advertising activities, promote the healthy development of the internet advertising industry, and maintain the competitive order of the cyberspace market, the State Administration for Market Regulation has revised and issued the "Internet Advertising Management Measures" (hereinafter referred to as the "Measures"), which clearly make corresponding regulations. It is necessary to clean up and rectify the chaos of internet advertising, ensure the one click closure of internet advertising, and at the right time, it is necessary, Contribute to the formation of a clear cyberspace. The report of the 20th National Congress of the Communist Party of China proposes to improve the comprehensive network governance system and promote the formation of a good network ecology. Vigorously strengthening the construction of network civilization and creating a clear network space is an inevitable requirement for practicing socialist core values, a powerful tool for safeguarding the rights and interests of the people, enhancing people's well-being, and an important measure for deepening the construction of a rule of law society. Adhering to the principle of putting the people first and solving urgent, difficult, and anxious problems should be implemented in action. For issues with strong public feedback, we must take them seriously and seek practical results through practical recruitment. At present, it is necessary to effectively carry out the study, promotion, and implementation of the "Measures". Firstly, it is necessary to educate and guide advertising law enforcement personnel to fully understand the significance, background, and main content of the "Measures", carefully understand its spiritual essence, effectively improve the level of legal administration and legal literacy, and achieve accurate understanding and correct implementation. Secondly, we must adhere to a comprehensive and multi-dimensional approach, targeting all types of advertising activity participants, widely carry out promotional and educational activities, promote the "Measures" into our minds and hearts, effectively enhance our awareness of legal and compliant business operations, urge advertisers, advertising publishers, and operators to strictly implement their main responsibilities, and strive to create a good atmosphere of respecting the law, abiding by the law, and using the law. Thirdly, we must conscientiously implement the responsibilities of territorial supervision, vigorously carry out clean-up and rectification actions, strengthen the punishment of illegal acts, and form a strong deterrent; Establish a sound mechanism for accepting and handling complaints and reports, promptly address the reasonable demands of the public, and ensure efficient supervision to ensure the high-quality development of the internet advertising industry. (New News Agency)