The press conference of the 15th Guangzhou Nansha Mazu Cultural and Tourism Festival in 2023 (hereinafter referred to as the "Mazu Cultural and Tourism Festival") was held in Guangzhou on the 5th. The press conference introduced that this event will play the role of "Guangzhou Guangzhou Taiwan Exchange Demonstration Base" through live demonstrations, Mazu Sea Tour, cultural tour, and "Cloud" live viewing tour, promoting young people from Guangzhou, Hong Kong, Macao, and Taiwan to deeply experience Chinese culture, Lingnan culture, Guangfu culture, and Mazu culture. Mazu culture is one of the distinctive cultural veins of Nansha and a key cultural card of Nansha District. This year marks the 1063rd birthday of Mazu and the 27th anniversary of the reconstruction of Nansha Tianhou Palace. The reporter learned from the press conference that the Mazu Cultural and Tourism Festival is scheduled to be held from the 11th to the 14th at the Tianhou Palace in Nansha. It will focus on promoting rural revitalization, gathering Lingnan cultural characteristics, and focusing on the characteristics of previous Mazu Cultural and Tourism Festivals. It will launch exciting activities such as live demonstrations, non heritage markets, Mazu sea tours, cultural tours, and "cloud" live viewing tours. It is worth mentioning that this year's "Mazu Love, Fuze Bay Area" cultural parade will showcase the unique charm of the integration of tradition and modernity in the bay area in the form of "sea, land, and cloud" in multiple dimensions and forms. Among them, Taiwanese businessmen will continue to invite traditional Mazu culture exhibitions and exchanges at Lu Taibei, Sun Yat sen (Taiwan) Shengmu Palace, and Dongguan Chao'an Palace for cultural tours and exchanges. The Nansha District Cultural, Radio, Television, Tourism and Sports Bureau stated that the next step is to deeply tap into cultural and tourism resources, drive cultural and tourism consumption, and build the Mazu Cultural and Tourism Festival into a well-known cultural and tourism brand in the Pearl River Delta and even Southeast Asia, focusing on building it into a "hub port" of Bay Area culture that interacts and circulates internationally and domestically, as well as between mainland China and Hong Kong and Macao. In recent years, Nansha has promoted the integrated development of cultural and tourism undertakings with the guidance of global tourism. It has gradually become a cultural and tourism business card of Dawan District by holding such cultural and tourism activities as the New Year's Day celebration of Tin Hau Market, the Spring Festival to Nansha "see the sea, watch birds, taste Nansha flavor" series activities, the Spring Festival fireworks evening, the first 18 Luohan Mountain Art Flower Fair and so on. (End) (Wang Jian, Wang Zijie) (New News Agency)