The consumption data of the May Day holiday has been freshly released. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in China reached 274 million, a year-on-year increase of 70.83%, and has recovered to 119.09% of the same period in 2019 according to comparable standards; The domestic tourism revenue reached 148.56 billion yuan, a year-on-year increase of 128.90%, and recovered to 100.66% in the same period of 2019 according to comparable standards. This dazzling holiday consumption transcript once again reflects the strong resilience and vitality of the Chinese consumer market. From more detailed data, Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu continue to dominate the list of popular tourist destinations. At the same time, some third - and fourth tier cities, even less well-known small county towns, have also been highly sought after and become new winners. According to data from travel service platforms, hotel bookings for the May Day holiday in previously unpopular cities such as Dehong, Zibo, Huai'an, Yancheng, Zigong, and Jieyang have increased by more than 10 times compared to 2019. What makes a small town visible and welcome its own spring? The "spring of a small city" is closely related to the current trend of transformation in cultural and tourism consumption. For Chinese people, tourism is no longer just an occasional "taste", but more frequently embedded in daily life, and various long and short distance trips are increasingly becoming a part of their daily needs. In the past, it was difficult to imagine that filming a set of Hanfu and antique style photos, listening to a concert, or playing a screenplay could become the main or even the only reason why people chose their travel destination. And now, this has become a reality. In addition to the traditional popular urban landmark attraction of "visit here" style check-in, people's demand for cultural and tourism consumption also shows a trend of diversification, personalization, and specialization. Integrating into the life scenes of tourist destinations and experiencing unique lifestyles in different places has become a choice for more people. Since tourists choose to experience the lifestyle of small cities, the concept that iconic scenic spots belong to outsiders and daily consumption scenes and locations belong to locals in the past is no longer appropriate. The experiences and feelings of tourists outside the scenic area clearly hold a high weight in their definition and evaluation of the destination. The hot news rolling during the holiday has already leaked this secret: people are discussing consumer experiences such as "promising to open parking lots for all government agencies" and "returning within 30 days of travel shopping", and spontaneously promoting them on social media, thereby promoting the reputation of the destination. The emergence of new trends in cultural and tourism consumption has created opportunities for small cities to overtake on curves on this track. In the current era where various regions are striving for economic growth, some small cities have unexpectedly become popular, which has given hope to regions that aspire to use cultural tourism as a driving force for development. Those "assignments" that have already been rated as high by the market are certainly worth referencing and learning from, but the premise must be to first understand the "answer ideas". Cutting one's feet to fit one's shoes and insisting on using someone else's template will only lead to 'acclimatization'. Each small town has a unique temperament and tourism resources. Driven by technology and cultural creativity, it enriches personalized consumption scenarios and forms stronger and more cohesive connections with consumer groups, which can be said to be the key to victory. The May Day holiday has ended, and the concentrated competition in various cultural and tourism markets has come to an end