Holiday outings and visiting zoos have become a popular choice for many tourists. Who is the hottest in the animal kingdom now? That giant panda deserves to be the top performer. In addition to love, the economic benefits brought by this "cute beast" are also very considerable. CCTV reporter Li Chao: It's now 7 o'clock in the morning. Although it's still drizzling outdoors, you can see behind me that the enthusiasm of the people who came to see the giant pandas is still very high. They have already started queuing up. Just entering the Chengdu Giant Panda Breeding Base, panda headgear and panda pouch accessories are definitely must-have fashion items for tourists here. And their goal here is to see the top stream "flowers". Huahua, also known as Hehua. It became popular because of its short neck and its image as a triangle Rice and vegetable roll when sitting down. In addition to her cute appearance, Hua Hua is also known as the "pet of the panda world" by netizens due to her poor tree climbing skills, gentle personality, and frequent being snatched for food. Visitor Li Yangguang: We are gathering at the Giant Panda Base to see the flowers. Visitor Xu Chao: I plan to spend a day at this base today. If watching pandas is not enjoyable, I may have another day tomorrow. Not only do you need to watch, but you also need to bring this' silly and cute 'home. In various cultural and creative stores in Chengdu, the reporter saw a wide range of panda related products, from panda hair bands and dolls to backpacks and decorative rings. The store also innovatively launched cultural and creative products that are popular among young people, such as puzzles and blind boxes, with a continuous stream of customers coming to buy. Not only that, businesses also apply the cute image of pandas to foods such as tea drinks and pastries, developing creative products. Tourist: It's very simple and stylish. I want to bring back a little panda cake like that and taste it. The "Panda Fever" continues to support the development of the panda tourism industry chain. With the continuation of the "Panda Fever", local air tickets and homestays have also become popular. Chengdu is also building a comprehensive industrial chain system for panda IP. According to data from travel platforms, in the first quarter, hotel bookings related to pandas increased by 3.2 times year-on-year, with hotels located around the giant panda base and panda themed hotels accounting for 50% each. According to data from multiple travel platforms, the booking volume of homestays in Chengdu has doubled compared to the same period last year, and the average number of stay days has increased from 1.3 days last year to 1.8 days. Panda homestay owner Bai Lanhua: Especially in March and April, I feel a bit better than the Spring Festival. For example, on Friday night and Saturday night, it's usually more than a week before I have a room. At present, Chengdu is focusing on the two core resources of the base and the Beihu Ecological Park to build a Chengdu international tourism and vacation area, including a cultural and creative performance exhibition town, a themed hotel gathering area, and a panda IP full industry chain system. Tong Yao, Deputy Director of Market Operation and Consumption Promotion Department of Sichuan Provincial Department of Commerce: We will also organize consumption promotion activities with the theme of "Shuli Comfort TESCO Group Whole Sichuan", take "China Sichuan International Panda Festival" as the activity leader, and rely on 50 key exhibitions to organize a series of consumption promotion activities such as food carnival and green new fashion, so as to ensure that there are themes in every season and activities every month, and promote the formation of a wave like consumption boom. Deepening the Cultural Connotation of Pandas and Promoting the Development of Culture and Tourism