Yunnan tea industry: polish brands, promote culture, and feel the hard power of tea culture
2023-04-24
Recently, the 14th Beijing International Tea Industry and Tea Art Expo (hereinafter referred to as the Tea Expo) opened at the National Agricultural Exhibition Hall. At the special promotion meeting of the Tea Expo titled "Cloud Tea Goes the World, Cloud Tea Drunkens the World", the relevant person in charge of the Yunnan Tea Circulation Association stated that the promotion meeting further enhanced and expanded the popularity and influence of cloud tea represented by Pu'er tea, providing an important promotion and display platform for cloud tea and Yunnan tea enterprises. Yunnan is the main tea producing area in China. Data shows that in 2022, the total area of tea gardens in Yunnan reached 7.49 million mu, with a total tea production of 515000 tons. In 2022, the entire industry chain of cloud tea industry achieved a comprehensive output value of 138 billion yuan. "At present, there are nearly 400 members of the Association, covering tea planting, production, sales, tea farmers' cooperatives, scientific research, education and training, tea culture promotion and other tea related fields in Yunnan Province." The person in charge said that the Association has improved the popularity of cloud tea and expanded consumer groups by holding a series of activities, such as "Chinese tea merchants in Yunnan tea area trip", "cloud tea goes around the world, cloud tea intoxicates the world" and "cloud tea dialogue". Officials from this year's Beijing Tea Expo stated that the exhibition area of the 2023 Beijing Tea Expo will reach 26000 square meters, with 1300 standard booths. "It is expected that audiences of different ages can feel the charm of tea culture through the integration of multiple elements." (Le News Agency)
Edit:Hou Wenzhe Responsible editor:WeiZe
Source:people.cn
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