As a world heritage city, Quanzhou, Fujian Province spent half a year collecting city gifts and "lucky lion" cultural and creative works. At the 2022 "World Heritage Quanzhou" City Gift Design Competition and "Fushi" Cultural and Creative Design Competition Award Ceremony and Cultural and Creative Summit Forum held on the afternoon of the 18th, awards such as the "City Gift Award" and "Fushi" Cultural and Creative Award "were showcased in various places. The gold medal work of the "City Gift Award" is "Happy Plate Series - Time Inheritance". According to Chen Xiaoyang, a total of 1 gold award, 2 silver awards, 3 bronze awards, and 5 maker awards were awarded in the "City Gift Award" competition, as well as 1 gold award, 2 silver awards, 3 bronze awards, and 5 maker awards in the "Fushi" Cultural and Creative Award. Among them, the work "Xipan Series - Time Inheritance" won the "City Gift Award" gold medal, and the work "Quanzhou Fushi" won the "Fushi" Cultural and Creative Award "gold medal. On July 25, 2021, "Quanzhou: China's World Marine Trade Center in the Song and Yuan Dynasties" was successfully included in the The World Heritage List. For the cultural and creative industry, how to innovate product design to decode world cultural heritage wealth has become an important issue. The overall level of cultural and creative products in Quanzhou is still relatively leading in the country. "Fan Kaixi, a final evaluation expert and professor at the China Academy of Fine Arts, has served as a judge for gift design competitions in other cities in China multiple times. He said that Quanzhou is a rare place in China named after a city as a world heritage site, and the" Fushi "culture is also flourishing. The works of this competition well demonstrate these two characteristics. On the same day, the designers of 5 participating works such as "Gift to World Heritage Quanzhou" signed cooperation intentions with corresponding cultural and creative enterprises, laying the foundation for promoting the landing and transformation of outstanding works in Quanzhou. At the Cultural and Creative Summit Forum, Professor Fan Kaixi from the Chinese Academy of Fine Arts, Professor Ma Juncheng from the Central Academy of Fine Arts, and Design Director Lan Zhao from the Sino German Industrial Design and Research Institute shared their research results on the current trend of cultural innovation with titles such as "Generative Cultural and Creative Design of Quanzhou Cultural Elements", "Design for Experience", and "Sharing the Trend of Quanzhou World Heritage Culture+Industrial Application Design", Assist the industry in exploring the industrial extension value of World Heritage wealth. The Golden Award work "Quanzhou Fushi" at the "Fushi" Cultural and Creative Award. Chen Xiaoyang, the relevant person in charge of the organizers, stated that this competition has opened up a new attempt to condense the historical and cultural accumulation of the World Heritage City into exquisite and generous city gifts and practical creative goods, achieving the protection and inheritance of World Heritage through scientific utilization and commercial transformation. At the same time, the competition also focuses on the continuously warming "Fushi" culture in recent years, extending its cultural momentum from the interpretation of spiritual power to the development of cultural IP value, empowering the innovative development of Quanzhou's cultural and creative industry. (New News Agency)