The scene of Xiangqi as the lower skirt and Ziqi as the upper garment in Luoyang's Hanfu was momentarily blurred. In the streets and alleys of the ancient city, as well as among the peonies, tourists wearing gorgeous Hanfu can be seen everywhere to immerse themselves in the check-in experience. Behind this popular youth culture is a large market with a market value of tens of billions of yuan and is still rapidly growing, involving thousands of enterprises and millions of hobby groups. It is necessary to restore and expand consumption by focusing on areas such as bulk consumption, but it is also necessary to fully recognize the important and positive role of niche consumption in restoring and expanding consumption, especially to see that with the gradual improvement of people's living standards, there will be more and more personalized and niche consumption, and the role of niche consumption will also be greater Li Xiaochao, an outstanding management practice professor at the Guanghua School of Management at Peking University, said in a recent media interview. The development of niche consumption is largely accompanied by the development of Quyuan society. In today's society, more and more individuals from different social classes and regions are using virtual communities as platforms, sharing the same interests and hobbies as bonds, and utilizing internet information technology to engage in multi-level and cross temporal communication and interaction, building stable and flexible interest groups. This is the new development of interpersonal relationships in the era of online information. No wonder sociologists have proposed that the organizational structure of human society is transitioning from blood, geography, and industry to interest. Compared to the original blood, geography, and industry relationships, the social organization method of Quyuan gives people more possibilities for choices. Behind the concept of 'interesting fate' is the discovery of people's interests and respect for their initiative. We have seen young people save money, but spend a lot of money on changing their children, camping, and Hanfu. After meeting the needs of clothing, food, housing, and transportation, these niche consumers have surpassed the low-level needs in Maslow's demand gradient and instead brought greater spiritual satisfaction to consumers. The production and sales of goods in Quyuan society are actually jointly completed by producers and consumers. Producers pay more attention to the needs of consumers, and even themselves are consumers, so they can better grasp the real-time changes of products, which has to some extent changed the past production organization, marketing, and even industrial models. Taking popular camping activities in the past two years as an example, data shows that in 2021, the core market size of China's camping economy reached 74.75 billion yuan, a year-on-year increase of 62.5%; The driving market size was 381.23 billion yuan, a year-on-year increase of about 59%. It is expected that the core market size of China's camping economy will increase to 248.32 billion yuan in 2025, driving the market size to reach 144.028 billion yuan. On recruitment platforms, since 2019, the average annual growth rate of job positions in camping economy related industries has exceeded 30%, and the size of job positions has more than doubled, from over 29000 to over 70000. Emerging positions such as camp butlers, camping project managers, and outdoor project managers have become popular high paying positions. The top-level design began to pay attention to the niche economy, which is to identify the huge consumption potential of the niche economy. Experts say that these diverse and closely related niche consumers, once they burst out and grow, may gather to form a huge, more than