Authentic Tan mutton, delicious! It's only priced at 428 yuan per 11 pounds. "In the camera, Shi Suning, a villager from Huiyuan Village, Huianbao Town, Yanchi County, Wuzhong City, Ningxia, proficiently shouted. Unlike common live streaming rooms, a smartphone and a fill light are placed next to the sheepfold. Move the live broadcast room to the "production site", where the "spot" is still eating grass and the rural scenery is the best "packaging". In Huiyuan Village, Shi Suning is both a breeder and an e-commerce anchor, and the original ecology has become the biggest highlight of product sales. Not long ago, the Ningxia Department of Commerce issued a notice to launch the 2023 "Digital Commerce Revitalizing Agriculture Year" activity, requiring "weekly activities, monthly themes, and sustainable development throughout the year" to assist in the development of rural e-commerce. The abbreviation of "Digital Commerce Revitalizing Agriculture" refers to the development of digital commerce to revitalize agriculture. Its connotation includes guiding e-commerce enterprises to develop new infrastructure for rural e-commerce, improving the digitalization, networking, and intelligence level of e-commerce infrastructure such as agricultural product logistics and distribution, sorting and processing, developing smart supply chains, and connecting the "first mile" of agricultural product upward and the "last mile" of industrial product downward. Nowadays, a new rural e-commerce team is rapidly developing and growing in Yanchi County. At present, the county's village level e-commerce service stations have basically achieved full coverage, with over 6000 e-commerce practitioners and over 130 online merchants. The annual sales revenue has exceeded 1.5 billion yuan. Digital empowerment is continuously stimulating the vitality of rural industries. Concept Change "Vision" Express to the countryside to create e-commerce sales space "Since last year, through Kwai, Tiktok and other platforms, the online sales of mutton, day lily and other agricultural products have reached more than 160000 yuan. Only a few years later, more than 400 orders were sent for live broadcast with goods." Yin Binghu, secretary of Huiyuan Village Party Branch, said, "This year the village plans to open a special e-commerce live broadcast room to cultivate its own anchor team." The Internet has entered the countryside, I have also faced practical difficulties. I want to work in e-commerce, but there is no shipping network in the village, so I'm in a hurry. "Yanchi Tanyang has a reputation, and Shi Suning had the idea of online sales in his early years, but the logistics inconvenience made him give up. The land is vast and sparsely populated, the villages are scattered, and the amount of express delivery and receipt by enterprises in rural areas is low and the price is high. It is also time-consuming and laborious for villagers to send and receive express delivery in rural areas. The urgent issue of "expensive downstream and difficult upstream" once became a constraint on the development of local e-commerce. Since 2017, the local government has taken the lead in integrating the resources of six express delivery companies through government procurement, achieving direct postal communication in all administrative villages. Nowadays, in Yanchi County, there are signs of "Postal Comprehensive Convenience Service Station" hanging in every village, and delivery cars come and go to the delivery points at the village entrance to escort agricultural products "out of the mountains". Previously, it had to be sold in the town and county town, but now the village's e-commerce service station directly collects it. At the entrance of the Huiyuan Village e-commerce service station, the reporter met Liu Jianmei, a villager who came to mail fresh lamb. There is a schematic diagram of the shipping price posted on the wall inside the station, and the cost is clear at a glance. E-commerce live streaming often sells at high prices, after deducting shipping costs, which is much more cost-effective than selling to sheep dealers before. "" The four subsidized express delivery vehicles have to run through eight townships every day. "Li Yongliang, director of the Yanchi County Investment Promotion Service Center, introduced that the county has established a express sorting center in the logistics park, with logistics costs at least