Building a confident and prosperous digital culture

2023-04-07

Following the trend of digital industrialization and industrial digitization, we aim to better promote the deep integration of digital technology and culture, provide a new path for the protection and inheritance of historical and cultural heritage, expand new space for the creation and production of high-quality content, strengthen the supply of high-quality online cultural products, and guide various platforms and netizens to create and produce positive, healthy, and upward oriented online cultural products. Today, with the help of digital technology, The ancient central axis of Beijing and the city walls of Xi'an are shining brilliantly in the "coexistence of reality and emptiness"; Massive cultural resources are "online" and "cloud", making exciting cultural life "one click direct" and "within reach"; New cultural formats such as digital art and online broadcasting have a strong momentum of development, giving the cultural industry infinite imagination space... On the land of China, digital culture construction has taken rapid and steady steps, and cultural undertakings are showing vitality. Not long ago, the Central Committee of the Communist Party of China and the State Council issued the "Overall Layout Plan for the Construction of Digital China", which called for the deep integration of digital technology with the construction of economic, political, cultural, social, and ecological civilization, and proposed "building a confident and prosperous digital culture". Currently, technologies such as big data, cloud computing, and artificial intelligence are accelerating their development, providing technical support and a broad stage for cultural innovation and development. We need to comply with the trend of digital industrialization and industrial digitization, better promote the deep integration of digital technology and culture, activate cultural resources with new technologies, methods, and models, and promote the construction of digital culture to a new level. Building a confident and prosperous digital culture is conducive to better meeting the new expectations of people's spiritual and cultural life. In recent years, from the establishment of display platforms such as the "Panoramic Palace Museum" and "Digital Duobao Pavilion", actively moving museums to the "cloud", to the construction of "Digital Dunhuang", digital archives have been established for every cave, every mural, and every colored sculpture, allowing more people to conveniently appreciate the charm of Mogao Grottoes; From the application of "particle ink" technology in the movie "The Deep Sea", which combines traditional ink and 3D to create a feast for underwater visual effects, to the use of computer animation, "Three Shadows and Two" and other technical techniques in the animated film "Chinese Legend" to fully interpret stories rooted in traditional Chinese culture... The application of digital technology provides a new path for the protection and inheritance of historical and cultural heritage, and expands new space for the creation and production of high-quality content, Effectively expanding the supply of high-quality cultural products, promoting the creative transformation and innovative development of excellent traditional Chinese culture. Promoting the development of cultural digitization, deepening the implementation of the national cultural digitization strategy, building a national cultural big data system, and allowing cultural resources to "come out" of history, "live" in light and shadow, and "catch fire" in the public, will definitely enrich the people's spiritual world and enhance their spiritual strength. Building a confident and prosperous digital culture is conducive to the high-quality development of the cultural industry. Immersive performances provide viewers with an "immersive" audio-visual experience, and digital collectibles are built to convey the message

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