With the strong rise in international gold prices since March, gold jewelry, bars, gold stocks, gold ETFs, and gold futures have attracted widespread attention from investors. A reporter from China Securities News visited multiple bank branches in the Beijing area and noticed that this "gold fever" has also driven banks' gold deposit business. Industry insiders say that precious metal prices are still expected to perform outstandingly in the future, but investors need to choose when to enter based on their own risk tolerance. By accumulating gold and purchasing gold shares in batches, the risk level caused by later price fluctuations can be effectively reduced. Gold consumption is hot. "In the name of gold, you can go to an appointment in the early spring and enjoy a 100 yuan discount on Caibai Jewelry by applying for a credit card from Minsheng Bank on site." In an office building, staff from a branch of Minsheng Bank in Beijing and Caibai Jewelry are enthusiastically introducing the "Spring Day Appointment" exclusive internal purchase activity jointly launched by the two institutions to China Securities News reporters. Since March, the price of gold has continued to rise, and consumers' enthusiasm for gold products has not diminished. In addition to partnering with banks to launch joint promotional activities, many gold stores have taken the opportunity to launch various promotional activities, further attracting popularity. At noon on a working day, a reporter from China Securities News came to a gold shop in Xicheng District, Beijing and found that a customer was shopping for gold jewelry in the shop. According to staff member Xiao Ru, the store is offering a gift voucher of 60 yuan for every 2000 yuan or more when purchasing gold or platinum jewelry; Purchase a designated style of antique gold jewelry and receive a 180 yuan gift coupon for every 2000 yuan or more; Purchase jewelry gold bars and receive a 30 yuan jewelry universal coupon and other promotional activities for every 2000 yuan or more. Many customers value the value preservation properties of gold jewelry. If they don't like it in the future, they can either sell it for recycling or exchange it for a new one, and then switch to a new style, "Xiaoru told China Securities News. In addition to physical gold such as gold jewelry and bars, banks' recommended gold deposit business has also received attention. When visiting multiple bank branches in Beijing, a reporter from China Securities News found that account managers strongly recommend gold deposit business compared to investing in gold bars. The current gold price is already at a high level, and it is uncertain whether it can continue to rise in the future. If you have purchased gold before, you can consider selling it. "Xiao Wang, a customer manager at a branch of Industrial and Commercial Bank of China in Beijing, told China Securities News that compared to spending a large amount of money to purchase physical gold at once, it is better to choose gold storage business. Xiao Wang introduced that after opening a savings account at the bank, customers can choose to actively deposit or regularly deposit. Active hoarding refers to purchasing gold in a single transaction and depositing it into an account; Regular deposit, also known as fixed deposit, refers to the establishment of a fixed deposit plan and the setting of monthly deposit amounts. Gold is purchased and deposited into an account through daily average fixed deposit or self selected daily fixed deposit. During the visit, multiple account managers emphasized that this business has the advantages of "being able to extract physical gold" and "reducing investment risks". It is understood that customers can exchange their share of accumulated funds for physical gold through outlet counters, online banking, mobile banking and other channels. Industry insiders say that buying in batches can reduce the risks caused by later fluctuations in gold prices and share investment costs equally. The main reason for the recent rise in gold prices is bullish on the medium to long term trend. Jufeng Investment Advisor