Global executives are flocking in, what are they looking for in China? In the eyes of foreign enterprises, Chinese path to modernization has brought surging opportunities - there are not only green growth opportunities where people and nature coexist harmoniously, but also consumption upgrading and "healthy China" opportunities brought about by the huge population size and common prosperity. Foreign funded enterprises not only share the opportunities of Chinese path to modernization, but also contribute to Chinese path to modernization. Chinese path to modernization is the modernization of common prosperity for all people. In the pursuit of a better life, foreign-funded enterprises are able to ride the "fast train" of consumer upgrading in the Chinese market and achieve leapfrog development. Nicolas Hieronimus, CEO of L'Oreal Group, visited China after a few years and found that in many business districts and shopping centers, passenger flow had already returned, and the signs of economic recovery were clear, which made him very excited. I am amazed by the incredible and extraordinary vitality that has emerged on the land of China, "said Ye Hongmu. China's vitality is" very sustainable ", and the commitment of consumers, employees, and government departments to sustainable development has become increasingly firm, which makes me full of confidence in the Chinese market and L'Oreal China. Ye Hongmu said that Chinese path to modernization has continued to promote common prosperity, and Chinese people and consumers have been greatly benefited. Residents' purchasing power has continued to increase, and their pursuit of quality of life has gradually improved, bringing us business opportunities. At the same time, Chinese path to modernization also focuses on the harmonious coexistence of human and nature. We are also committed to promoting harmonious consumption and actively promoting products that respect the earth's environment. During this trip to China, Ye Hongmu announced a new investment by L'Oreal Group: to invest in the construction of a high-end cosmetics intelligent operation center in Nantong, Jiangsu. Empowered by big data, Ye Hongmu will build a D2C (direct to consumers) model to enhance the consumer experience. Ye Hongmu said that in recent years, L'Oreal's investment in China has further accelerated, with a particular focus on the Yangtze River Delta region. "And we will also have new investment plans. In 2022, L'Oreal established its first investment company in China - Shanghai Meici Fang Investment Co., Ltd., to help Chinese startups develop rapidly. It also continued to hold the "L'Oreal BIG BANG Beauty Technology Creation Camp", inviting Chinese innovative enterprises to participate and jointly build a broader "innovation ecosystem". I believe China will become L'Oreal's largest market in the world, "said Ye Hongmu. In 2022, L'Oreal's sales in China increased by 5.5% year-on-year, reaching a new high in the Chinese market share. It is the driving force for the group's global development and also the second largest market. (New News Agency)