Technological innovation empowers high-quality development of the cultural industry

2023-04-04

The report of the 20th National Congress of the Communist Party of China proposes to promote cultural confidence and self-improvement, and create new brilliance in socialist culture. Developing the cultural industry is an important foundation for meeting the diverse and high-quality cultural needs of the people, as well as an inevitable requirement for stimulating cultural creativity and promoting the construction of a cultural power. Technological innovation promotes high-quality cultural supply. High quality cultural supply is the specific implementation of supply side structural reform in the cultural field, directly related to the people's sense of cultural gain and happiness. In response to the problems of insufficient quantity, limited variety, and uneven quality of cultural products and services in China, the 14th Five Year Plan and the 2035 Long Range Goal Outline have made a series of deployments to "expand the supply of high-quality cultural products", helping to expand the supply of high-quality cultural products. The supply quantity, category, and quality of cultural products and services depend on the technological innovation vitality on the cultural supply side. On the one hand, technological innovation should be permeated into all aspects of the traditional cultural industry chain, achieving a systematic transformation and upgrading of "cloud based, digital, and intelligent". From the digital acquisition, development, and utilization of cultural resources, to the intelligent production of cultural content, and to the 5G dissemination and consumption of cultural products and services, we continuously innovate and extend the cultural industry chain, innovation chain, and value chain, improve the degree of organization and operational efficiency, and comprehensively improve the supply quality of cultural products and services. On the other hand, cultural market entities should be guided to grasp the correlation, interaction, and integration between culture and technology, and to promote, cultivate, and develop more new cultural formats. Encourage technology-based enterprises to focus on core and cutting-edge technologies in the cultural industry, especially "bottleneck" technologies, and carry out targeted research and development to achieve precise breakthroughs. Technological innovation promotes the transformation and upgrading of cultural consumption. Cultural consumption not only meets the growing spiritual and cultural needs of the people, but also has a lasting driving effect on economic growth. "Focusing on expanding domestic demand" was identified as a key task in 2023 by the Central Economic Work Conference, which proposed that recovery and expansion of consumption should be given priority and emphasized in the Report on the Work of the Government in 2023. Therefore, promoting the transformation and upgrading of cultural consumption patterns through technological innovation shoulders a new mission. On the one hand, attention should be paid to the technological horizon value of integrated technologies, predicting the application prospects of emerging technologies such as generative AI technology, big data, and cloud computing in the cultural industry field, in line with the real-time, immersive, and interactive demand orientation of mass cultural consumption, and as soon as possible, technology applications such as human-machine interaction, holographic presentation, and virtual simulation should be laid out in cultural consumption terminals to make them more vivid

Edit:qihang    Responsible editor:xinglan

Source:GMW.cn

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