Millennium Shadow Play Carving Craft Enjoying Intangible Cultural Heritage of Chinese Clothing Brands: A New Path for Promotion

2023-03-28

"Sheng Jiapeng took a shot at the show scene, saying, 'Let's talk about ancient operas and dance with millions of soldiers.' Huaxian Shadow Play was born in the Qin and Han dynasties, perfected in the Sui and Tang dynasties, spread in the Song and Yuan dynasties, and flourished in the Ming and Qing dynasties. It is known as the 'ancestor of world cinema', and was included in the first batch of national intangible cultural heritage lists in 2006.". As a representative inheritor of the national intangible cultural heritage project (Huaxian Shadow Play), Wang Tianwen has a reputation as "the first knife in Chinese shadow play". At the China International Fashion Week being held in Beijing, Jinba Men's Wear and Wang Tianwen collaborated to apply the carving process of China's Millennium Intangible Cultural Heritage Shadow Play to the design and production of clothing patterns, and pioneered the exploration and experiment of grafting shadow play leather materials with high-end fabrics, applying them to the design of runway and regular wear, not only maintaining the texture of shadow play leather materials, but also providing artistic and fashionable aesthetic expression. "Times are changing, and the ancient art of shadow play should be infused with fresh blood in order to be accepted by more people, and this art can be better promoted." Wang Tianwen, a master of Chinese arts and crafts, said, hoping to make more people realize the charm of shadow play and let the Chinese culture contained in shadow play go overseas. In fact, since 2016, the cross-border activities of shadow puppets have increased, especially in cooperation with some international brands. Wang Haiyan, who obtained the authentic essence of Wang Tianwen's carving from his father, once presented traditional decorative patterns such as snowflake patterns, ten thousand character patterns, and fish scales in traditional shadow puppetry production to catwalks at various fashion exhibitions, allowing young people to experience the enduring beauty of traditional shadow puppetry. In recent years, father and daughter have also tried to integrate shadow play art with modern art, installation art, etc., and integrate shadow play with modern technology to explore the display forms of shadow play that adapt to the aesthetic habits of modern people. Hong Boming, CEO and Creative Director of Jinba Men's Clothing, presented a picture by Li Dongli at the show, said that from Shui ethnic horsetail embroidery to Huaxian Shadow Play, the cooperation between Jinba Men's Clothing and Intangible Cultural Heritage techniques is not just a matter of trying to stop and make noise, but rather deeply exploring and refining the common points between intangible cultural heritage techniques and brand spiritual culture. It is worth mentioning that on the 25th of the Jinba Show, the cutting-edge music producer MARSIX LIU Jialiang used the avant-garde music form of integrating traditional Chinese lute and Western music to perform with the melody elements of China's Millennium Intangible Film Theater. The show unfolded in the interlaced light and shadow, syllable rhythm, comprehensively regulating the senses of each viewer, guiding the generation of synaesthetic imagination, and using music to strengthen the artistic conception and connotation expression of the show's masterpiece, Enrich the experience of watching the show (Liaoxin News Agency)

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