The "2023 Intangible Cultural Heritage Brand Conference" hosted by the Ministry of Culture and Tourism and the People's Government of Guangdong Province opened in Guangzhou on the 23rd. The "2023 Intangible Cultural Heritage Brand Conference", with the theme of "Adhering to Integrity, Innovation, and Polishing Intangible Cultural Heritage Brands", consists of the opening ceremony, the "Intangible Cultural Heritage Night" exhibition, the Intangible Cultural Heritage Brand Exhibition, and the theme forum. "The Night of Intangible Cultural Heritage" focuses on displaying intangible cultural heritage projects such as Cantonese opera, Kunqu opera, Sichuan opera, Henan opera, and Hakka folk songs, demonstrating the rich achievements in the protection and inheritance of traditional performing arts intangible cultural heritage. The brand exhibition mainly includes traditional craft brand exhibition, research and training plan achievement exhibition, intangible cultural heritage workshop brand exhibition, and other sections. Nearly 150 intangible cultural heritage brands participated in this conference, establishing a platform for intangible cultural heritage brand display, communication, and exchange. The theme forum focuses on the theme of "cultivating and promoting intangible cultural heritage brands", and experts and industry insiders will jointly seek development paths. The sponsor stated that the "Intangible Cultural Heritage Brand Conference" aims to build a platform for jointly creating intangible cultural heritage brands, discussing protection and inheritance, and sharing intangible cultural heritage protection achievements. It aims to launch more intangible cultural heritage brands that exhibit the connotation of China's excellent traditional culture, have international visibility and influence, and make positive contributions to the systematic protection of intangible cultural heritage, serve the construction of the Greater Bay Area of Guangdong, Hong Kong, Macao, and promote the internationalization of China's excellent traditional culture. (Liao Xinshe)