Recently, the popularity of ChatGPT has brought the application of AI technology into the public's view again. Before the birth of ChatGPT, AI, known by the public, was generally better at analysis, such as guessing which type of products users liked. Unlike this kind of "analytical AI", the latest technology represented by ChatGPT belongs to "generative AI", which is better at creation than analysis. For example, when you ask ChatGPT what happened when Columbus came to the United States in 2015, it will correct your question: Columbus died in 1506, so he cannot come to the United States in 2015. The powerful database exercises its ability to analyze and solve problems. In the marketing field where AI technology has been widely used, the new generation of AI has brought new opportunities to practitioners. With the rise of the tide, in the past ten years, marketers have taken the initiative to introduce the latest technology into the industry to improve the delivery efficiency and ROI. It has also become the consensus of the marketing industry to keep a keen observation of market changes and constantly update technology. Looking back, the application of technology in the marketing industry has gradually changed from helping the media integrate resources and highlight new creative forms of expression, to the precise targeted delivery based on technology-driven and resource sales, and to the large-scale personalized and precise algorithmic delivery today. It can be said that AI technology, which can provide intelligent insight into consumer portraits and realize intelligent creation and intelligent delivery, has made a subversive reconstruction of the advertising system. AI painting, AI copywriting, digital people and other cutting-edge applications have also made AI gradually enter the field of marketing creativity. Now, what optimization and changes can the "generative AI" represented by ChatGPT bring to the marketing industry? How can AI help business owners better improve efficiency and achieve business goals? Where is the imagination space and boundary of marketing industry? With such curiosity, China First Finance and Economics recently interviewed Zheng Xiaodong, CEO of Leo Digital. LEO Digital belongs to China's A-share listed company: LEO Shares (002131), which is the first A-share listed company to enter the field of digital marketing. In recent years, LEO Digital has continued to invest human, financial and material resources to apply new technological achievements such as big data, artificial intelligence and blockchain to all aspects of digital marketing. In the direction of digital asset ownership and transformation (based on blockchain and IPFS technology), as well as automatic machine learning (based on AI artificial intelligence and knowledge map), it has formed a relatively clear technological evolution path to help customers in the delivery efficiency The development needs of content customization and traffic transformation. Zheng Xiaodong, CEO of Leo Digital, liberates the productivity of the marketing industry. "In the future, AI technology will change our entire industry, and may be faster than we think." Every AI boom is accompanied by a worry: will AI replace human beings? Especially in the marketing industry where human creativity is a core asset. If AI can replace marketers in copywriting and content production