On March 7, the Information Office of the Guangzhou Municipal Government held a press conference on the Guangzhou Cultural Fair. At the meeting, it was announced that the 2023 Guangzhou Cultural and Cultural Fair would be held in Guangzhou from March 9 to 11. By gathering resources in various fields, such as cultural and creative, copyright, performance, cultural and cultural heritage, and intangible cultural heritage, it will continue to polish the "business card" of the city, drive the high-quality development of the cultural industry, and strive to contribute "cultural strength" and provide "cultural support" for the high-quality development of Guangzhou. At the meeting, Zhu Xiaoyi, deputy director of the Propaganda Department of the Guangzhou Municipal Party Committee and director of the Guangzhou Information Office, introduced the basic situation of the current Guangzhou Cultural and Cultural Fair, which will focus on the high-quality development of the cultural industry and tourism industry, and create a "1+6" mode of holding the Fair (1 is the Cultural and Trade Fair, 6 is the exhibition of the achievements of the new forms of culture and tourism in Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou), Guangzhou Cultural and Tourism Equipment Exhibition, Guangzhou Cultural and Financial Summit The 13th China (Guangzhou) International Performing Arts Fair and the 6th Silk Road International Theater Alliance Guangzhou Annual Conference, the 27th Guangzhou International Art Expo, and the China Animation Licensing Conference. Zhu Xiaoyi pointed out that since the Guangzhou Cultural and Cultural Fair was first held in 2017, the scale, transaction amount and influence of the exhibition have increased year by year, and the brand effect and radiation function have gradually become prominent, realizing a "step by step leap" from scratch, from small to large, from Guangzhou to the Great Bay Area, and to the world. The Cultural and Cultural Fair will focus on the Greater Bay Area, give full play to the leading role of Guangzhou as a national central city and a comprehensive gateway city, strengthen the interaction of the Bay Area through holding the Bay Area Exhibition and the Bay Area Forum, and promote the continuous expansion of the depth and breadth of exchanges between the 11 Greater Bay Area cities. In addition, the meeting also announced three important sub-events held at the same time. The 13th China (Guangzhou) International Performing Arts Fair and the 6th Silk Road International Theater Alliance Guangzhou Annual Conference were held at the Guangzhou Grand Theatre from March 6 to 8. The 27th Guangzhou International Art Expo was held at the Canton Fair Exhibition Hall from March 9 to 11. The first "Bay Creativity" animation authorization conference was held at the Canton Fair Exhibition Hall on the afternoon of March 9. Ke Xiandong, a member of the Party Leadership Group and deputy director of Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, introduced the main highlights and features of the Fair at the meeting, as follows: First, highlight the professional team to hold the exhibition. This cultural fair will play the leading role of Guangzhou Culture Group, take the lead in the operation and implementation, fully implement the "professional team to do professional things", make the execution subject more prominent, and hold the exhibition more standardized and orderly. Second, continue to highlight market-oriented operation. Highlight the "trade" characteristics of the cultural and trade fair, organize activities such as industrial release, project promotion, industrial and financial docking, and contract transactions, attract leading cultural enterprises and high-end cultural industry trade projects to participate in the exhibition, and more highlight the marketization in the field operation and maintenance, investment attraction, event organization, and marketing publicity, and strive to achieve the sustainable development of the exhibition. Third, we should give more prominence to high-quality development achievements. The main exhibition hall will highlight the new achievements of the digital culture industry, the new forms of cultural tourism, and the new highlights of industrial innovation and development, focusing on the huge potential and development momentum of high-quality development of Guangzhou's cultural tourism industry. Fourth, more emphasis should be placed on the gathering of high-end industrial resources. Cultural and tourism equipment exhibition, China Animation Licensing Conference and other innovative projects will be higher