Author: Wang Zhongdi, a media commentator, recently, the "Spring Festival Battle" has started. How to choose your first job? How to find a suitable position? Many job-seeking college students turn their attention to paid job-seeking counseling, hoping to find their own correct answers under the guidance of career planning consultants. From campus to society, graduates' job hunting not only means finding a job, but also completes the process of identity switching. With the development of social diversity, the scope of graduates' career choices has gradually broadened, which also puts forward higher requirements for their ability to find jobs. Providing career planning guidance for graduates will help them to take fewer detours in life and go to their career ideals more smoothly. According to the report, compared with the career planning guidance provided by the school, some post-00 graduates are more willing to choose paid job counseling. Is paid job counseling worth it? How to ensure the quality of this emerging service field? Does this mean that there is an unavoidable cost for college students to find jobs? These problems are not lack of inspiration and reference to better solve the current employment problem of college students, and should attract social attention. Although colleges and universities are strengthening the guidance of students' career planning, the number of graduates is large, and it is difficult to cover all aspects of job-seeking consultation on campus. In the process of job hunting, each student has different problems, and many people expect targeted job hunting guidance. Off-campus paid job-seeking consulting services respond to the actual needs of students. Career planning refers to that tutors can guide students to establish career plans that meet their actual conditions by listening to the actual situation of the counselor and putting forward customized suggestions. However, the current paid job counseling market is not transparent. Most career planning consultants receive counseling in the name of individuals, and their identity and background are also different. Some are psychological consultants, and some are engaged in human resources management. This leads to the lack of uniform standards for services, the difficulty in measuring the quality, and the different sense of access of consultants. The inconsistent demands and feelings of consultants and the inconsistent contents of consulting services have created difficulties for the industry's self-regulation and external supervision. However, transparency and authenticity are the basis for the survival and development of this industry. For consultants who provide services, they should not only ensure the authenticity of their background identity, but also ensure that they have real skills and can really help solve the practical problems faced by graduates. The popularity of off-campus paid job-seeking consultation inevitably raises a concern: Is it only by paying for services that graduates can find satisfactory jobs and obtain better prospects? The answer is, of course, no. From a practical point of view, this service is only for some students who feel confused. Most students should have found their interests and gradually established their career plans during their study, rather than "cramming" at the time of graduation. The rise of out-of-school paid job-seeking consultation also puts forward higher requirements for vocational planning education in schools. At present, the vocational planning curriculum in some schools still has the problem of emphasizing form and neglecting effectiveness, which is still far from the actual needs of students. To this end, the school employment guidance department should strengthen the curriculum and teacher arrangement, and strive to provide customized consultation for students. In addition, we need to create more opportunities for professionals with rich experience outside the school