The report of the 20th National Congress of the Communist Party of China emphasized that "tell the story of China and spread the voice of China". The international nature of the Winter Olympic heritage is clearly the most vivid and valuable material for achieving this goal. The heritage of the Winter Olympics can not only vividly display the "credible, lovely and respectable image of China", but also have important significance in enhancing the international influence of Chinese culture. We should further innovate the ways and methods of inheritance of the Winter Olympic heritage, and let the heritage continue to play a positive role in promoting the international influence of Chinese culture. Actively publicize the spirit of the Beijing Winter Olympics to the international community and show the characteristics of openness, inclusiveness and harmony of Chinese culture. In recent years, the unfriendly forces to China, represented by individual western countries, have taken actions such as trade decoupling, scientific and technological repression and public opinion smear against China. In the face of these "noises", we need to use the spirit of the Beijing Winter Olympic Games of "having the overall situation in mind, being confident and open, facing difficulties, pursuing excellence, and creating the future together" to show the world a trustworthy image of China. The recently released "Beijing 2022 Winter Olympics and Paralympic Winter Games Heritage Report (after the Games)" highlights the spirit of the Beijing Winter Olympics. One of the important reasons is to show the world the characteristics of Chinese culture's pursuit of openness, inclusiveness and harmony, minimize the impact of the international community's unfriendly "noise" on China, unite and strive for more international forces, and make greater contributions to the development and progress of the world. Expand the understanding of the talent heritage of the Winter Olympics and build an international sports talent highland with Chinese characteristics. The talent heritage of the Beijing Winter Olympics should not be limited to the high-level athletes, coaches, referees, ice makers, snow makers, rescue players with high technical content, organizers and volunteers with high ability and quality who emerged and cultivated during the preparation and holding of the Games, but also include high-level commentators, photographers, researchers, journalists, and promoters of the Olympic culture 5G technical and intelligent Olympic staff as well as highly professional designers, builders and operators of venue facilities and equipment. At present, Beijing and Hebei have achieved good results in reusing the talent heritage of the Winter Olympics through multiple channels by strengthening cooperation with international sports organizations, jointly building talent training bases, hosting international and domestic sports events at all levels. How to make the talent resources gathered by the Winter Olympics continue to play a role, and pass on the skills and experience of the Games, we need to have more innovative long-term layout plans. Enhance the international influence of the Beijing-Zhanghai sports cultural tourism belt and build a world ice and snow tourism resort with Chinese characteristics. The Beijing-Zhanghai Sports Culture Tourism Belt has the most advanced and professional ice and snow venues in the world, and has gathered a large number of top sports event organization and operation professionals. To build an international sports and cultural tourism belt with Chinese characteristics, we should learn from the international advanced experience, further strengthen the national top-level planning and design, start with meeting the tourists' comprehensive travel experience of clothing, food, accommodation, shopping, introduce professional operating talents and teams, and provide more, more preferential and convenient tourism policy support. Since the optimization of the national epidemic prevention policy, with the customs clearance procedures of international tourists