Not long ago, the State Council approved the establishment of cross-border e-commerce comprehensive pilot zones in 33 cities and regions including Langfang. This is the seventh batch of comprehensive cross-border e-commerce pilot zones set up in China. So far, the number of comprehensive cross-border e-commerce pilot zones in China has expanded to 165. The establishment of a new batch of comprehensive cross-border e-commerce pilot zones and the vigorous development of new business forms and new models such as cross-border e-commerce are conducive to stimulating the vitality of foreign trade entities, improving the operational efficiency of foreign trade, stabilizing the supply chain of foreign trade industry chain, and realizing the integration of industry digitalization and trade digitalization. At present, what are the new changes in the development of cross-border e-commerce comprehensive pilot zone? How can cross-border e-commerce achieve high-quality development? The reporter conducted an interview. New advantage - the brand goes out to the sea. Press the development fast forward key to enter the Samsung Down Building located in Yuhang District, Hangzhou City, Zhejiang Province. Zhu Zhiliang, Chairman of Zhejiang Samsung Down Co., Ltd., is browsing the background of the website to understand important data such as user consumption preferences, transaction volume, commodity page dwell time and so on. "In the past, orders were 'waiting on demand', and OEM was done. Now through cross-border e-commerce, our self-branded products can be sold directly to consumers. The feedback data can help us understand the pain points of users at the first time." Zhu Zhiliang, who has been engaged in foreign trade business for more than 30 years, felt deeply. By building independent stations overseas, Samsung Down can master a large number of front-end sales data such as style and style, so as to quickly anchor the direction of research and development and adjust product production. Since the launch of the independent station of Samsung down in foreign countries in May 2022, the sales of bedding has exceeded $5 million, and the repurchase rate is about 20%. "It is not easy to reach such a high repurchase rate of bedding products, which just shows the recognition of the brand by overseas consumers." Zhu Zhiliang was very satisfied with the booming supply and sales of his own products. "Traditional foreign trade is waiting for others to give orders, and enterprises have no pricing power. Cross border e-commerce allows some of our enterprises to find opportunities for brands to go to sea." Wu Changhong, director of the Cross border E-commerce Comprehensive Test Department of Hangzhou Municipal Bureau of Commerce, said that the essence of cross-border e-commerce is "Internet plus+cross-border trade+Made in China". Enterprise products are excellent, and the pilot area does a good job in various service guarantees, so more and more Chinese brands will go abroad. Hangzhou Cross-border E-commerce Comprehensive Pilot Zone, established in 2015, is China's first e-commerce comprehensive pilot zone. Since its establishment, the total scale and development level of Hangzhou's e-commerce industry has always been at the leading level in the country. It has cultivated 100000 cross-border e-commerce sellers, 4371 overseas registered trademarks, and the import and export volume of cross-border e-commerce has exceeded 100 billion yuan. "In the next stage, we will choose the best to support the strong and cultivate the waist enterprises to the big sellers." Wu Changhong said that Hangzhou will increase policy support in the cultivation of brand subjects, the construction of independent stations, financial support, and the construction of overseas brand bases, and help Hangzhou's cross-border e-commerce enter a new stage of high-quality development. The new market, the China-Europe Express, has opened up the logistics artery. Recently, 50 containers full of daily necessities, etc., took the "Chang'an" China-Europe Express from Xi'an International Port Station, and headed west to Europe. "This time we shipped vacuum cleaners, glass bottles, clothes hangers, cosmetic bags and other products. It only takes about 12 days for the goods to reach Europe." Xi'an Haocheng Supply Chain Management