Red culture is the precious spiritual wealth created by the Chinese people under the leadership of the CPC in the century long process of revolution and construction. After long-term development, the red culture has accumulated rich cultural resources and profound spiritual implications, and still has fresh vitality in the context of the new era, containing unique educational value and important educational significance. Contemporary college students grow up in the era of rapid development of Internet technology, and college education increasingly relies on modern information technology. College students have developed personalized learning characteristics and habits, and have unique learning needs. The ideological and political education work in colleges and universities is facing a new situation. We should pay attention to the actual situation of college students' learning, take training college students to become qualified builders and successors of socialism with Chinese characteristics as the fundamental goal, and guide college students to strengthen their ideals and beliefs. In the process of reforming the educational model, we should pay attention to the effectiveness of education and realize the educational value. The educational value contained in red culture provides important content support for ideological and political education in colleges and universities. It is of great practical significance for college education to integrate red culture into ideological and political education and constantly explore the path of integration. The practical significance of integrating red culture into ideological and political education in colleges and universities Red culture has rich connotation and profound connotation. Integrating it into ideological and political education in colleges and universities can provide important support for ideological and political education at the level of educational content, educational method and educational value, help ideological and political education, and enhance the effectiveness of education. First, the integration of red culture can enrich educational content resources. Red culture has formed a unique resource system in its long-term development, with rich connotation, diversified forms and vivid, including the former residence of heroes, war memorial halls and revolutionary martyrs, the heroic deeds of advanced model figures, as well as the spirit of the Red Boat and the spirit of Jinggangshan. Integrating these into ideological and political education can not only enrich the content of ideological and political education, but also make ideological and political education more lively and vivid, and further attract the interest of college students in learning. Second, the integration of the red culture can innovate the way of education. With the rich connotation resources and multiple forms of red culture, ideological and political education can carry out a variety of education practices, provide students with real scene experience, carry out benign interaction, guide students to personally perceive the profound connotation and spiritual guidance of red culture in the interactive experience, and achieve the goal of education. Thirdly, the integration of red culture can promote the realization of educational value. Ideological and political education, as an important part of moral education in colleges and universities, needs to adhere to the political bottom line, maintain the correct direction, and clarify the value guidance. Red culture has special educational value and distinctive characteristics of the times. Its integration into ideological and political education can not only lead the right direction of education, but also provide college students with moistening and silent emotional edification, so that ideological and political education can truly penetrate into the mind and heart. The practical strategy of integrating red culture into ideological and political education in colleges and universities should, on the basis of clarifying the practical significance of integrating red culture into ideological and political education, give full play to the educational role of red culture and display the educational value of red culture. Colleges and universities need to explore the practical strategy of integrating red culture into ideological and political education based on the actual development of ideological and political education, combined with the contemporary background and teaching practice, and provide an effective way for the integration of red culture,