According to the special monitoring data of the China Tourism Research Institute, Guangdong ranks first among the provinces with the leading number of tourists during the Spring Festival holiday in 2023; Among the provinces with the leading number of tourists, Guangdong ranks third. As a province with a strong economy and a large population, Guangdong has once again shown its advantages in the development of tourism economy. The Department of Culture and Tourism of Guangdong Province revealed that this year it will give full play to the traction role of major projects in stabilizing growth and promoting consumption, and solidly promote the construction of 54 major cultural and tourism projects; Cultivate a number of high-quality A-level scenic spots, tourist resorts and historical and cultural leisure blocks, promote the construction of world-class tourist destinations in the Great Bay Area of Guangdong, Hong Kong and Macao by projects, and promote the comprehensive recovery of tourism from both supply and demand; We will solidly promote the construction of cultural landmarks, implement the "mass entrepreneurship and innovation" project of Lingnan culture, and boost the high-quality development of Guangdong with high-quality cultural supply. Standing at the key point of promoting the construction of world-class tourism destinations and the overall recovery of the tourism industry in the Greater Bay Area of Guangdong, Hong Kong and Macao, the innovation of business forms, technological innovation and thinking update are injecting strong momentum into the development of culture and tourism in the Greater Bay Area of Guangdong, Hong Kong and Macao. The new business forms are rich in consumption scenarios and the Spring Festival holiday, and many cultural and tourism sites under Zhengjia Group are crowded with tourists. As a typical representative of the cultural, business and tourism complex, the "Zhengjia Planet" project created by Zhengjia Group, with the theme of "injecting imagination into the city and creating a new space for guests and guests to share", was selected as the "cross-border integration innovation case" of the China Tourism Research Institute in 2022. In recent years, with the rapid development of the experience economy, new forms of culture and tourism have emerged, and large shopping malls have changed from the former "store" to a culture, business and tourism complex centered on content product innovation and tourist experience. "K11 ECOAST", located in the Taiziwan area of Nanshan, Shenzhen, is under construction as the first flagship project in K11 mainland, and is scheduled to open at the end of next year. Different from the general commercial complex operation mode, K11 Group is the first shopping center in the world that integrates the three elements of art, humanity and nature. By integrating art into commercial retail, it brings unprecedented immersive experience to the public. At present, it has 16 projects in Hong Kong, Shanghai, Beijing, Guangzhou, Tianjin and other places, with a total operating area of more than 1.4 million square meters. "K11 ECOAST" project is expected to become a new landmark of coastal cultural retail in Dawan District. Changing commercial space into urban cultural and tourism scenes, and building a better life shared by guests and guests, such vivid cases are numerous in the core cities of the Bay Area, such as Guangzhou, Shenzhen, Hong Kong, and so on. As one of the key cultural and tourism projects in Guangdong this year, the CTS · Anaya · Kowloon Lake project is expected to meet the public this year. Different from the traditional development model of "hotel+park", the project is demand-oriented and deeply integrated with urban civilization and ecological landscape with cultural and artistic elements. "Build a more complete southern lifestyle system", said Ma Yin, founder of Anaya brand, to build it into a southern cultural community where fireworks and poetry coexist, and become a new starting point for everyone to explore life in Guangzhou and the Great Bay Area freely. "In the face of the contraction of the tourism market since the outbreak of the epidemic, the industry has further recognized that 'life is above the landscape', 'from scenery to scene, tourism destination is the sum of the living environment' and 'from theater to vegetable market,