With the optimization and adjustment of epidemic prevention and control policies, rural tourism has become a hot spot of travel during the Spring Festival holiday. The strong local flavor is full of the flavor of New Year and home, which makes more and more people willing to leave the city, return to their hometown, or feel the lively gatherings, painting New Year pictures, pasting Spring Festival couplets, or feel the green mountains and waters, singing birds. Original rural tourism is popular. It is reported that in recent years, the country has cultivated a number of rural tourism destinations. More than 6000 provincial-level and more than 1000 national-level key villages and towns for rural tourism have been combined with the world's "best tourism villages" to form a rural tourism development pattern. The infrastructure has been continuously improved and the service quality has been continuously improved, which has become a new supply for people's good life and a new force to comprehensively promote rural revitalization. However, during the Spring Festival, while rural tourism continued to be popular and bright spots appeared frequently, many problems were still exposed. For example, the development of rural tourism in some areas lacks integrity and vividness, with obvious traces of artificial carving and the loss of rural unique style; In some regions, products are single and lack of accompanying and derivative products; There are also some areas that copy and copy without originality, and the reputation of the scenic spots has declined, and the tourist turnover rate has increased. It should be recognized that rural tourism consumption has ushered in a new period of development opportunities as people pay more attention to healthy lifestyles and become closer to nature. All agriculture-related scenic spots and rural tourism characteristic villages should make plans and arrangements from the aspects of products and marketing according to different holidays, in particular, enhance the awareness of comprehensive tourism industrialization, reasonably arrange cultural and recreational facilities in different scenic spots, rely on the authentic local flavor of local ethnic and folk culture, and focus on the New Year tour, folk tourism, parent-child tour, leisure tour, etc., cultivate new business forms, develop new products, and meet the personalized needs of tourists Quality requirements. It is also necessary to further optimize and improve the rural living environment, improve the functional facilities of cultural and tourism operators such as homestay, farmhouse, picking garden, amusement park, and constantly improve the service quality. It is difficult to leave a deep impression on the stereotyped rural tourism. If only "climbing mountains, appreciating flowers and eating", it will easily lose its vitality in the long run and cannot meet the growing diversified and differentiated needs of tourists. We should actively explore and establish a smart rural management mechanism, improve the degree of rural tourism organization, create a series of brands, realize "one village, one scenery", and transform local advantages into economic advantages and development advantages. For example, at present, peripheral tourism and short-term tourism are the first markets to recover. Targeted marketing planning can be targeted at target customer groups, or activities such as folk spring festival, lantern fairs and temple fairs can be added to improve the interest and interactivity of tourism, or nighttime tourism projects can be developed to convey festival joy in leisure and relaxation, or the supply of traditional handicrafts related to New Year's Day such as paper-cut, lantern color, and New Year pictures can be increased to create a strong festival atmosphere. Where conditions permit, it is necessary to strengthen publicity, fully display the flavor of the New Year, let tourists feel the rural flavor of the New Year in the "cloud", arouse tourists' childhood memories, create a safe, comfortable and happy tourism environment, and let tourists not want to go, but also want to come. (Xinhua News Agency)