"There are problems of homogeneity and generalization in the development of rural tourism at this stage." Zheng Weirong, vice president of Fujian Rural Revitalization Research Association, said that one of the important breakthroughs in achieving high-quality development of rural tourism is to create niche tourism products creatively. At the first Cross-Strait Rural Integration and Development Forum, which ended recently in Sanming, Fujian Province, more than 100 experts and scholars from both sides of the Straits discussed the exchange and cooperation in various fields such as cross-strait rural construction, rural governance and cultural and tourism health with the theme of "developing cultural and tourism economy and creating beautiful villages". The niche tourism products are special tourism products, characteristic products and personalized products developed to meet the personalized needs of tourism consumption, with a broad market and huge potential. Zheng Weirong stressed that we should fully and deeply explore resources, be good at discovering and utilizing the hidden features of homogeneous and general resources, find advantages in inferior resources, find features in homogeneous resources, find highlights in general resources, and strengthen creative development of minority tourism products. "Homogenization will make tourists lose their interest in rural tourism." Huang Sanlin, an associate professor of the School of Economics and Management of Sanming University and a Taiwan doctor, believes that creating heterogeneous villages and creating tourists' novelty is the key to revitalizing the countryside. Fan Jiangfeng, the founder of the newly established "First Home Taiqing Rural Construction and Innovation Alliance", said that he hoped that the future countryside would give full play to its different characteristics and comparative advantages, and that each country would share its own beauty and beauty. "There is tea everywhere in Fujian, which can promote the revitalization of the countryside with the help of the tea industry." Zeng Guanying, the chairman of Zhangzhou Gaoming Culture Communication Co., Ltd., from Taiwan, proposed that the future direction of the tea industry should be combined with the development of research activities, creating tea cultural space, tea sightseeing factory, tea travel and accommodation, and developing the leisure industry. In recent years, rural tourism has grown in a variety of needs, transforming into a complex type of sightseeing, leisure and vacation. Chen Qiuhua, a professor at the School of Economics and Management of Fujian Agricultural and Forestry University, believes that to promote the high-quality development of rural tourism, it is necessary to maintain township, pay attention to creativity, respect localization, advocate low-carbon, and promote the integration of scenic spots and villages. Zhang Xinyi, General Manager of Shangqu Kaixin Creative Planning Co., Ltd., has visited more than 100 villages and served more than 20 villages with her partners since she came to Fujian from Taiwan for eight years. She said that the rural construction and rural innovation service model initiated by "ploughing and reading the Li family", including telling a good rural story, establishing a rural brand, prying up a fulcrum to drive villagers, and establishing a diversified communication and integration model, could be used in more beautiful rural construction in the future. Li Jianhan, vice president and professor of the School of Architecture, Jiageng College, Xiamen University, believes that to promote rural revitalization, local construction skills should be inherited; To inherit the local construction skills, we should seek the root in the regional tradition, explore the beneficial "gene", and closely combine with modern science and technology culture, express the era background, and make modern architecture regionalized and regional architecture modern. For the development of rural culture and tourism, Chen Xiaoxing, chairman of Fujian New Blue Sea Culture and Tourism Development Group Co., Ltd., believes that we should adhere to pragmatic development, differentiated development, innovative development and intensive cultivation. He said that the development of cultural tourism projects has entered the era of "resources+creativity". In the era of "innovation wins", rural cultural tourism should adhere to the principle of "small investment+big creativity"