After two years, Mr. Zhang, a Changsha citizen working in Guangzhou, embarked on the long-awaited journey home for the New Year. The first thing after leaving the station is to "punch in" the hometown milk tea brand, which is beautiful. Under the recommendation of the shop assistant, he bought the new winter product "three quilts", and happily sent a circle of friends: "Go home! Goal: to spend time with your family and eat all the delicious food in your hometown." "The number of customers in the store has doubled compared with the usual number." Chen Kun, the manager of the South Railway Station of Chayan Yuese, was just as happy as him. This year's Spring Festival is the first Spring Festival since China's epidemic prevention and control entered a new stage. The "homecoming tide" of the Spring Festival, together with the stimulating consumption policies issued by various regions, makes the tourism and consumption market of the Spring Festival of the Rabbit more hot. According to the preliminary analysis and judgment of the State Council's joint prevention and control mechanism, the total passenger flow during the Spring Festival was about 2.095 billion, up 99.5% year on year. The reporter found that during the Spring Festival of the Year of the Rabbit, around ice and snow consumption, Beijing, Tianjin, Heilongjiang and other places have successively held ice and snow happy shopping season, ice and snow consumption festival, ice and snow art carnival and other activities; Around the New Year Festival, Zhejiang, Guangdong, Guangxi and other places have held New Year Festival, New Year Fair, and New Year Fair; Focusing on the current consumption hotspots such as high-quality fresh food, seasonal clothing, auto appliances, and New Year's Eve dinner, Shanghai, Liaoning, Chongqing and other places have held comprehensive activities such as the warm winter consumption season, happy cross-year shopping, and the new year shopping season. Tourists visit Nanhou Street, Sanfang Qixiang, Fuzhou, Fujian Province. "The convenience of travel and the recovery of offline consumption scenarios have added a festive atmosphere to the Spring Festival of the Rabbit." According to Fang Zexi, an industry analyst at Ctrip Research Institute, consumption during the Spring Festival holiday is expected to become the first wave of consumption peak after the transition of epidemic prevention and control in China. According to the data of Ctrip platform, as of January 20, the number of bookings of holiday and recreation tourism products during the Spring Festival increased by 372% year-on-year, and the per capita tourism expenditure increased by 14% year-on-year. Taking the tourism market in Hunan as an example, from January 21 to 23, 925 holiday statistical monitoring units were included in the province, receiving 2.6311 million tourists in total, with a year-on-year increase of 96.60%. The operating income was 260.452 million yuan, with a year-on-year increase of 65.66%. The warming effect was obvious. Luo Xiaoyi and his family from Shiyan, Hubei Province, came to the ancient city of Xi'an to experience the New Year's Eve. They visited the bell tower, the city wall, the Great Tang Night City and other scenic spots, and also bought souvenirs such as shadow puppets and stone buns. "There have been more than two travel plans in previous years, and this year we decided to take a walk-on trip because of the epidemic in the first two years!" Luo Xiaoyi said. Bai Yiwen, the spokesman of Xi'an City Wall Scenic Area, said that in addition to holding the Lantern Festival, Xi'an City Wall also launched more than 10 interactive performances, including the exclusive Spring Festival cultural and creative gift package and "Chang'an Yongning" and "The Phantom of Tang Makeup", to enrich the tourist experience during the Spring Festival. From the 28th lunar month to the New Year's Eve, Guangzhou has the tradition of "flower street" in order to have good luck in the coming year. In the Spring Festival of the Rabbit, Guangzhou's offline flower market returned after three years, driving the passenger flow and consumption boom. According to the data, from the 19th to the 21st, during the 2023 Spring Festival Flower Market in Guangzhou, the city's offline traditional Spring Festival Flower Market received about 3.925 million consumers, with sales of about 144 million yuan, an increase of 1% over 2019