What are the new changes in the Spring Festival Eve dinner?

2023-01-21

The New Year's Eve dinner, as the highlight of the Spring Festival, carries a strong New Year's flavor and family affection. What are the new changes and features of this year's dinner? The reporter conducted an interview. The "fireworks" that have been around for a long time is gradually rising, but for the sake of traditional concepts and epidemic prevention, eating New Year's Eve at home is still the mainstream choice of people. However, in addition to purchasing ingredients in advance and cooking, there are more ways to "open" the New Year's Eve dinner at home this year. First of all, the most prominent feature is that the takeout of the New Year's Eve is particularly popular. According to Meituan takeout data, in the last two weeks, the number of merchants offering New Year's Eve dishes on the platform increased by 20 times over the same period last year, and the number of keyword searches for "New Year's Eve takeout" and "New Year's Eve takeout" increased by 4 times over the same period last year. On the platform of Hunger, since December, the number of takeout searches for "family feast" has increased by 10 times over the previous year. More star-rated hotels and big-name restaurants have launched New Year's Eve dinners delivered to their homes, and many restaurants have launched flexible combinations of New Year's Eve dinners for 4 people, 6 to 8 people or more. Some restaurants have doubled the number of full-time staff responsible for takeout packaging. "It's good to order the same type of takeout without booking a restaurant," said Li Lele of Guangdong. There is no time limit for eating at home. Everyone has more fun to chat with, and children can also play around. Mr. Wang, a Dalian citizen, chose to take out the New Year's Eve meal because his family has not fully recovered. "It is convenient and convenient to order online, deliver it directly to the door, and do not have to wash dishes.". Ning Yuguang, the Chinese food operation manager of China Hotel, and many other insiders are optimistic about the takeaway market of New Year's Eve. The number of takeaway orders for large meals at the New Fujia Hotel in Shandong exceeded that of last year; Miss Lin, the head of the takeout department of Four Seasons Coconut Chicken Hot Pot in Runyuan, estimated that the sales of takeout New Year's Eve meal this year would increase by 30% to 50% year-on-year. In addition, the door-to-door cooking of the New Year's Eve dinner is quietly emerging. Some hotels and institutions launched the "chefs arrive home" business. The chef cooks the New Year's Eve meal at home according to customers' tastes and needs. After the meal, he also provides tableware cleaning, kitchen area cleaning and other services. During the Spring Festival, Hunan Huatian Hotel launched the "Star Kitchen to Home" tasting package and the exclusive package. The price of the tasting package including 12 dishes is 2000 yuan, and the exclusive package is priced at 300 yuan per person. You can choose a fixed menu or order dishes by yourself. On the social platform, some people also posted that they could receive "door-to-door dinner". A private "acting chef" said that he was good at home-cooked dishes, and charged according to the number of dishes and the distance. The minimum cost of four dishes and one soup was less than 100 yuan. He could make an appointment three days in advance and buy ingredients for him. "Every year I am worried about the New Year's Eve dinner. I want to try it this year when I see a door-to-door chef." Ms. Xu, a customer who has made an appointment for relevant services, said. The demand for restaurant food has rebounded and bookings are hot. Many people choose to eat together in the restaurant on New Year's Eve. According to the public comment data, the topic of "eating New Year's Eve out" has received the highest attention recently. The search volume of keywords related to "New Year's Eve restaurant" has increased by more than 157% over the same period last year, and the popularity of keywords related to "New Year's Eve restaurant recommendation" has increased by 1477% on a month-on-month basis. "I didn't go home during the Spring Festival several years ago. I want to stay with my family this year

Edit:Peng Jin    Responsible editor:Tang YuanQi

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