Along with the "rabbit element", the good things are loaded into the shopping cart together with the "family banquet" prefabricated dishes; Wearing Chinese clothes to pay New Year's greetings is full of New Year's taste. In addition to returning to their hometown this year, they also have to "go out to surf". Unexpectedly, the post-00s and post-80s are the home-loving group. The post-70s are more willing to travel for the Spring Festival and enjoy the scenery outside. The food category of "one hair into the soul" for eating the New Year's Eve dinner with hometown people is still the main part of the consumption of New Year's goods. The turnover of meat and fish on the e-commerce platform has increased significantly. The turnover of cherries and cherries in snacks and fruits is large, and the amount has more than doubled year on year. Of course, for Chinese people, no matter how many ingredients they buy before the Spring Festival, they are all for that soul-stirring New Year's Eve dinner. Since the opening of the New Year's Festival, the consumption of meat, fruit, snack food and other festival food has increased significantly. The dinner table at the New Year's Eve is not only colorful, but also has many implications. For example, many southern dining tables will have meatballs of various methods, which means round and round; Basically, there will be chicken on every family table, which means good luck; Abalone, fish and beef are meant to attract wealth and gain wealth. During the Spring Festival, the turnover of abalone and fish increased by more than 10 times and nearly 5 times respectively year on year, and other categories also increased considerably. In addition, in recent years, many people have to dry their menus on New Year's Day, and there are more and more family chefs. Now more and more seasonings and prefabricated dishes make it easy for ordinary people to make "big dishes". According to the data, the seasonings of the dishes with the highest turnover on the New Year's Day are hot pot seasoning, sour soup beef seasoning, pickled cabbage fish seasoning, spicy spicy pot seasoning, and boiled pork seasoning. Many brands and time-honored brands have launched prefabricated dishes for the New Year's Eve dinner online, matching various cuisines and flavors, adding new ideas to the family dinner. According to the data of Tiktok platform, more than 4000 pre prepared dishes for New Year's Eve dinner were launched before the festival. It has made Babao rice with fish and carp shape every year, spicy and delicious Sichuan style family dinner set meal, and Fotiao wall potherb rich in sea cucumber and abalone gelatin, which ranks the top three in the sales of New Year's Eve food. Semi-finished pork belly chicken soup and Jiaodong flower cake rabbit year gift box also sold well. There is no shortage of flavor from home during the reunion. Among many local specialties, Liuzhou snail powder, Henan sweet potato powder and Qingdao prawns are popular, and the sales volume is in the forefront during the New Year Festival. Guangxi Vogan and Xinjiang Jujube with Walnut Cake followed closely. Wearing the New Year requires a sense of ceremony. "Wearing the Hanfu will bring you the taste of the New Year." Wearing new clothes and worshipping the New Year... What is the new trend of "new clothes" this Spring Festival? Tiktok e-commerce clothing industry has found through insight that, for young people, "New Year's Day" not only meets consumer demand, but also creates a sense of festive New Year ceremony. In terms of the national style and Han style clothing category, with the topic of "wearing Han style clothing will bring you the flavor of the year" rising to the top 6 of the Tiktok Grass Planting List, more than 50 Han style clothing experts fully participated, and a number of Han style clothing businesses also joined in the new New Year celebration. Merchants such as Zhong Lingji Hanfu, more than thirteen flagship stores, and the return to the flagship stores of the Han and Tang dynasties have made numerous fans through the theme short video circle, and also through the shopkeeper and KOL to appear on the scene to pay a New Year's Day live broadcast, realizing the immersive planting of grass. In the bustling New Year atmosphere, "It's time to show me