Don't ignore the consumption hidden in the "roadside"

2023-01-18

Consumption plays a fundamental role in economic development. Recently, the Central Economic Work Conference made it clear that the recovery and expansion of consumption should be given priority. After the New Year's Day, the Spring Festival holiday may play an important role in the recovery of consumption. With the optimization and adjustment of epidemic prevention and control policies, and the dual demand for family and friends visits and travel during the Spring Festival, it is expected that the traffic volume of expressways, railways and airports during the Spring Festival this year will reach the peak of the same period since the epidemic. While cultural tourism, catering, retail and other markets are stepping up their preparations for the Spring Festival consumption season, the huge consumer market hidden in the "roadside" - transportation hub business cannot be ignored. A single spark can start a prairie fire. No matter the expressway service area, the railway waiting hall and the airport terminal are all important people flow gathering areas, which can directly transform the people flow into economic benefits and further release the energy of travel consumption. The market scale can reach trillions. However, at present, the commercial supply of many transportation hubs is insufficient, and the gas stations are closed, the charging piles are not equipped, the retail industry is homogeneous, and the high prices of restaurants have not been completely improved. The supply of products and services can not keep up with the demand, so it is impossible to expand consumption. Judging from the recent New Year's Day holiday, many businesses have not recovered from the epidemic, and many stores are closed more and earlier. At present, to do a good job in promoting consumption during the Spring Festival, we need to focus on the layout of the transportation hub as a consumption position. Efforts should be made to supplement the public service weaknesses of the transportation hub, focus on the areas with the highest voice and demand of the people, ensure the effective coverage of the new energy vehicle fast charging network in the expressway service area, build convenience facilities such as mother and baby rooms, driver's homes, and increase the number of public tables and chairs in the catering area. A richer consumption scene should be created to give tourists a new experience of shopping and fun consumption. The shopping festival will be carefully organized at the transportation hub, and the new mode of cloud shopping and cloud ordering will be developed. The government will set up a platform, enterprises will sing opera, and the whole people will enjoy it. The operating entities of various hubs can adopt the strategy of phased rent reduction for entering stores, reduce the operating costs of stores, and form a win-win situation of "affordable purchase by the masses and rising reputation of enterprises". Issue consumption vouchers that can be used in various hub stores to stimulate the consumer's desire. In addition, it is also necessary to standardize the business order, ensure the full coverage of consumer rights protection contact stations, carry out regular law enforcement inspections on shops, focus on the inspection of product quality, clearly marked prices, measuring instruments, etc., solve the worries of consumers, and replace the confidence of cancellation fees with the confidence of the environment. In the long run, in order to take the transportation hub as the growth point of increasing consumption and expanding domestic demand, we must promote the supply-side structural reform, strengthen the overall planning and construction of the hub business, make it have both public service and commercial operation functions, and become a modern commercial complex, which can be viewed from three key words. First, rely on marketization. The operating entities of various hubs promote the business model to be more refined, the business service to be more refined, and the supply of goods to be more characteristic through in-depth cooperation with local governments, the development of a series of sub-business brands, and the establishment of industry standard systems. 2. Rely on multiple formats. Change the traditional concept of "catering to the world", integrate high-quality retail, auto repair, entertainment and other business forms, introduce time-honored enterprises, open flagship stores and experience stores, develop the first store economy, increase the experience and interaction of consumption, and make the transportation hub

Edit:wangwenting    Responsible editor:xiaomai

Source:china.cn

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Return to list

Recommended Reading Change it

Links

Submission mailbox:lwxsd@liaowanghn.com Tel:020-817896455

粤ICP备19140089号 Copyright © 2019 by www.lwxsd.com.all rights reserved

>