The picture shows tourists watching Christmas swing dance in Shanghai Disneyland. According to the Latin America News Agency, after adjusting and optimizing the prevention and control measures and allowing a larger population flow, China recently announced a plan to restore the vitality of the tourism industry (mainly domestic tourism) in the short term. In the recent three years of the epidemic, tourism is one of the most severely hit industries. After optimizing the epidemic prevention policy, China's tourism industry is expected to recover. According to the report of the Eiffe News Agency, with the gradual elimination of restrictions and quarantine measures and the increase in the number of international flights, China will usher in a significant recovery of inbound tourism in 2023. According to media reports in Maldives, the Ministry of Foreign Affairs of Maldives recently issued a statement saying that China has always made important contributions to the development of Maldives' tourism industry and is eagerly looking forward to welcoming the "return" of Chinese tourists. In the New Year's Day holiday of 2023, the opening of China's tourism market was in line with expectations, the people's willingness to travel stopped falling and rebounded, and the activity of tourism consumption showed an upward trend. According to the data center of the Ministry of Culture and Tourism, 52.7134 million domestic tourists will travel during the New Year's Day holiday in 2023, an increase of 0.44% year on year, which will recover to 42.8% of the same period of the New Year's Day holiday in 2019 on a comparable basis; The domestic tourism revenue reached 26.517 billion yuan, up 4.0% year on year, and recovered to 35.1% of the same period of New Year's Day holidays in 2019. The domestic tourism market is generally safe, stable and orderly, showing the following characteristics: First, urban leisure and peripheral tourism are still in the mainstream, and medium and long distance tourism is recovering steadily. During the New Year's Day holiday, city tour, short distance tour and leisure tour are still the mainstream. Ice and snow, hot spring, paradise, lake tour, camping, cooking tea in the oven and other high-quality play experiences are favored by young people. The medium and long distance tourism has recovered steadily. The Yangtze River Delta and the Pearl River Delta have become the main tourist destinations in the southwest, northwest and central regions. Sanya, Xishuangbanna, Kunming, Xiamen and other places have become the main tourist destinations for tourists from Beijing and the three northeastern provinces to "escape the cold and cross the New Year". Second, the folk custom experience has become popular with traditional culture, and the sense of New Year celebration has gradually become a new trend. During the New Year's Day holiday, the New Year's activities full of happy and auspicious atmosphere are popular with young people, and cultural experience activities such as light shows, fireworks, and the New Year bell ringing are widely welcomed. Third, cultural and tourism activities were carried out in an orderly manner, and measures to benefit the people boosted cultural and tourism consumption. The Ministry of Culture and Tourism has organized a variety of "Village Evening" activities in accordance with local conditions to encourage the use of paper-cut, New Year pictures, lanterns and other intangible cultural heritage projects to create a strong festival atmosphere. Hainan, Shanxi and other places launched activities such as issuing travel coupons and ticket discounts to boost the recovery of the travel industry. In 2023, with the continuous optimization of epidemic prevention and control policies, all regions will gradually pass the peak of COVID-19 infection, and the public's tourism consumption psychology will change from cautious to positive, and China's tourism market will usher in a new trend of comprehensive recovery. It is reasonable for us to raise the expectation of tourism economy in 2023 from "cautious and optimistic" to "optimistic". It is expected that the whole year will show a trend of "steady growth and rapid recovery", and the quarterly growth rate is expected to increase month on month. This confidence comes from many aspects: First, the masses are full of yearning for a better tourism life, and tourism has become a people's group