Guangdong Shantou "100 enterprises and 1000 people" went to Hong Kong to participate in the exhibition - the first group of Chenghai enterprises of "Guangdong Trade Global" in 2023 was held on the 7th. About 300 toy enterprises in Shantou will participate in the Hong Kong Toy Fair held from January 9 to 12, with more than 1000 exhibitors and about 900 booths. Hong Kong Toy Fair is the largest toy fair in Asia, which has been successfully held for 48 times. Shantou Chenghai is known as the "City of Toys". In addition to the participation of enterprises, the economic and trade delegation will also hold the 2023 Shantou Economic and Trade Investment and Toy Industry Promotion Conference and the 22nd Chenghai Play Expo Conference in Hong Kong, promote the docking of toy industries between the two places, and increase the cultivation of local exhibitions. Lin Zezhe, general manager of Guangdong Senbao Culture Industry Co., Ltd., was excited when he brought nearly 150 products to the exhibition. "We invited prospective customers from Southeast Asia, Europe and other places in advance to communicate face to face in Hong Kong and promote cooperation." He said that with the rise of new trends such as customized orders and new retail, he believed that this year's harvest would be good. It is better to see one side of a thousand emails. Overseas exhibitors bring enterprises closer to the front line of the market and seize cooperation opportunities. Yuan Shouqi, the person in charge of Shantou Xinbida Early Education Technology Co., Ltd., said, "Hong Kong Toy Fair has attracted many international buyers and brand suppliers. We take this opportunity to enhance peer exchanges, understand new materials and processes, promote development and innovation, and find more opportunities for cooperation, including cross-border e-commerce." With the optimization and adjustment of epidemic prevention and control policies by the country, enterprises are actively "going out" to explore more new markets. "We have a great expectation for this exhibition, hoping to make new customers and explore new markets." Zhang Yuwei, head of Shantou Huaxing Technology Development Co., Ltd., said, "Next, we are going to Germany, Indonesia, Vietnam and other places to participate in more overseas exhibitions." It is understood that after the exhibition, Shantou exhibitors will donate the displayed toy exhibits to the Chenghai Fellowship in Hong Kong, And then the Chenghai Fellowship of Hong Kong will give it to the child welfare institutions in Hong Kong. (Liu Xinshe)