According to the data center of the Ministry of Culture and Tourism, 52.7134 million domestic tourists traveled on the New Year's Day holiday, up 0.44% year on year, and 42.8% on a comparable basis over the same period of the New Year's Day holiday in 2019; The domestic tourism revenue reached 26.517 billion yuan, up 4% year on year, and recovered to 35.1% of the same period of the New Year holiday in 2019. The national cultural and tourism holiday market is generally safe, stable and orderly. During the New Year's Day, the city peripheral tour, short distance tour and leisure tour are still the mainstream, and high-quality play experiences such as ice and snow, hot springs and camping are favored by tourists. The Summer Palace and the Summer Palace in Beijing have launched holiday ice rinks or snow rinks simultaneously, attracting many parents and children to experience. New Year activities are popular with young people, and cultural experience activities such as light shows, fireworks and bell ringing are widely welcomed. At the same time, with the continuous optimization and adjustment of epidemic prevention and control policies, medium and long distance tourism has achieved a steady recovery. According to the data of Feizhu Travel Network, the orders for trans provincial and trans city tours on New Year's Day accounted for nearly 80%, reaching the peak in the past year; More than 70% of the "post-90s" and "post-00s" young users have become the main force of trans provincial and trans city tours on New Year's Day; Shanghai, Chengdu, Beijing, Sanya, Chongqing, Guangzhou, Shenzhen, Hangzhou, Kunming and Xi'an have become popular destinations. According to the big data of Tongcheng Travel Network, the number of domestic air ticket orders during the New Year's Day holiday increased by 2% compared with the New Year's Day holiday in 2020, and the average price of air tickets increased to 905 yuan from 676 yuan in the same period in 2020; The number of hotel orders increased by 32% compared with the same period in 2020, and the average hotel price also increased from 229 yuan to 244 yuan. Zhang Mingyang, a senior researcher of Tongcheng Research Institute, analyzed that the recovery of the tourism market on New Year's Day was due to the gradual restoration of people's travel confidence and the rise in demand for long-term travel; On the other hand, it is due to the early Spring Festival holiday this year, the early peak of passenger flow during the Spring Festival, and the superposition of travel demand. "The market recovery of some destinations during the New Year's holiday exceeded expectations, laying a good foundation for the recovery of the tourism market in 2023.". On New Year's Day holiday, the number of home stay bookings gradually recovered, with a significant rebound effect. According to the data of Tujia B&B website, the average daily growth rate of B&B bookings from December 30, 2022 to January 2, 2023 is 20%, twice the month on month growth; Among the home stay orders for the New Year's holiday, the bookings of rural home stay increased twice. "With the recovery of cultural and tourism industries across the country, rebound tourism consumption will emerge, and 'B&B+' consumption will also usher in a new growth." Hu Yang, vice president of Tujia B&B, said that with the development of the B&B industry, the concept of B&B has become increasingly popular, consumers are more picky about the choice of B&B products, and consumption is also more pursuing personality and characteristics. In the future, the B&B market will surely develop towards quality upgrading. During the holidays, various regions actively introduced measures to benefit the people to boost cultural and tourism consumption. Hainan held the International Tourism Island Joy Festival and issued 10 million yuan of travel coupons to the whole country. The 24th Harbin Ice and Snow World was opened with the theme of "Ice and Snow City, Unlimited Creativity". Shanxi, Luoyang, Henan and other places have launched ticket discounts and exemptions. Hunan has launched more than 100 events with rich connotation