In the afternoon of December 28, the 18th China (Shenzhen) International Cultural Industry Expo opened. Relevant leaders from the Publicity Department of the CPC Central Committee, the Ministry of Culture and Tourism, Guangdong Province and Shenzhen City visited the site yesterday. After 18 years of development, the ICIF has gathered more than 100,000 cultural and creative industry exhibits and more than 4000 cultural industry investment and financing projects at home and abroad for on-site exhibition and trading every year, becoming the "preferred place" for the "first exhibition", "first launch" and "first show" of new technologies, new products, new formats and new models of cultural industries at home and abroad, and has created a "quality and connotation" development path. On the basis of previous years, ICIF has set up many new professional exhibition areas. According to statistics, more than 70% of the leading enterprises in the cultural industry participated in this ICIF, and more than 40% of the museum's cultural products and projects appeared for the first time. In the first hall, you can see the beautiful scenery of thousands of miles and step into Hall A and Hall B of the Cultural Industry Comprehensive Hall. In the north, there is the ski trail model of Jilin exhibition area, the International Beer Festival of Qingdao exhibition area, in the south, there is the ancient landscape of Zhejiang exhibition area, and the traditional dyeing and weaving embroidery of Li nationality in Hainan exhibition area. As the exhibition hall with the richest exhibition contents and the largest scale in this ICIF, the cultural industry comprehensive hall covers an area of 40000 square meters. The provincial, district and municipal publicity and culture departments take the lead in organizing government exhibition groups and organizing local key cultural enterprises to participate in the exhibition. While bringing local cultural customs, it also brings the latest achievements, high-quality cultural projects and fist products of cultural industry development in various regions, and comprehensively demonstrates the high-quality development achievements of China's cultural industry. The "Cultural China - High Quality Development Exhibition of Cultural Industry in the New Era" set up in the museum has become a beautiful landscape of this ICIF. Culture China's historical context and development direction. The organizer revealed that the cultural industry complex also created a "Chinese cultural boutique corridor" by optimizing the exhibition content, building design and exhibition layout to comprehensively display the latest achievements in the development of cultural industries in various regions. In order to introduce the overall situation of the cultural industry empowering rural revitalization and show the achievements of the cultural and tourism industries in helping rural revitalization, the museum also set up a "cultural industry empowering rural revitalization exhibition area". The "Cultural Industry Enabling Rural Revitalization Exhibition Area" is divided into four parts: cultural industry enabling, digital culture enabling, intangible cultural heritage enabling, and cultural and tourism integration enabling. 30 typical cases of cultural and tourism industry enabling rural revitalization are selected from all parts of the country, with a view to strengthening publicity and display to help build a distinctive brand of cultural industry enabling rural revitalization with market competitiveness and international influence. In order to promote the creative transformation and innovative development of China's excellent traditional culture, and focus on displaying and promoting the Chinese national culture brands with national, contemporary, common and international influence, this ICIF has set up an exhibition area of 20000 square meters of intangible cultural heritage · arts and crafts · art design museum. museum