The 18th China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as the "ICIF"), known as the "First Exhibition of China's Cultural Industry", opened today. All 31 provinces, autonomous regions, municipalities directly under the Central Government and Hong Kong, Macao and Taiwan regions participated in the exhibition, and 3402 exhibitors showed their "skills" one after another, showing the soft power of China's cultural industry to the world online and offline. The report of the 20th National Congress of the Communist Party of China regards high-quality development as the primary task of building a socialist modern country in an all-round way. The cultural industry is one of the important pillar industries of the national economy. Promoting the high-quality development of the cultural industry has also become a major theme and strategic task to implement the spirit of the Twentieth National Congress. As the host of previous ICIF, the added value of Guangdong's cultural industry has ranked first among all provinces, autonomous regions and cities in China for many consecutive years, and has embarked on a "quality and connotation" development path - with high-quality development as the theme, supply side structural reform as the main line, and to meet the growing spiritual and cultural needs of the people as the goal, Guangdong is seizing the strategic opportunities of the construction of "two districts" and the construction of the three platforms of Hengqin, Qianhai and Nansha, Efforts will be made to improve the modern cultural industry system and market system, promote the optimization and upgrading of the supply and demand structure, build a digital culture pilot, a new highland of cultural creativity, and a demonstration site of cultural and tourism integration, and strive to drive the construction of a higher level cultural province. Polish the brand?? The "mass entrepreneurship and innovation" project lights up the vitality of Lingnan culture. This year's ICIF, the main exhibition hall of Guangdong delegation is located in the eye-catching position of Hall 12 "Guangdong Hong Kong Macao Grand Bay Area Hall", covering an area of 1353 square meters, which is one of the largest exhibition halls in all provinces (districts, cities). 67 leading cultural enterprises and more than 700 cultural products in the province made a wonderful appearance, and 21 cities above prefecture level in the province organized groups to participate in the exhibition. According to reports, the Guangdong Pavilion has five exhibition areas, including the preface hall, digital culture, cultural and tourism integration, "mass entrepreneurship" of Lingnan culture, and media integration. In the Lingnan Culture "Mass Entrepreneurship and Innovation" Exhibition Hall, the architectural design with local characteristics attracts attention. The achievements of intangible cultural heritage protection and activation presented by new technologies are dazzling, and traditional culture and technology and fashion complement each other. "Guangdong gives full play to the characteristics of Lingnan culture, which draws on the essence of Kyushu and embraces the new trend of the world, speeds up the creative transformation and innovative development of Lingnan's excellent traditional culture, integrates the great beauty of Chinese culture in the" beauty of every beauty "and" beauty in common ", glows with the glory of the times, and strives to build a new highland of cultural creativity." The person in charge of the Guangdong Museum introduced. In recent years, Guangdong has vigorously promoted such distinctive brands as Lingnan Opera, Lingnan Art and Guangdong Music; We will host the China (Guangdong) Folk Crafts Expo and strengthen Guangdong China time-honored brands. "Lingnan Intangible Cultural Heritage" is brilliant, "three carving, one color and one embroidery", Duan inkstone, jewelry and jade articles are exquisite, "Cantonese cuisine master" and other famous people in China, and "Chaozhou Gongfu Tea Art" has a far reaching influence overseas. Guangdong carefully protects precious historical and cultural heritage with "embroidery skills". Revolutionary cultural relics protection and archaeological achievements are outstanding. It systematically combs the Lingnan context and promotes early Lingnan exploration projects such as the Yunan Modao Mountain site; The province has been included in 5 representative works of human intangible cultural heritage, 1 world cultural heritage, 165 national intangible cultural heritage representative projects, 131 national key cultural relics protection sites, and Yingyao Lingnan