At the end of the year and the beginning of the year, the cultural market rekindled "fireworks"
2022-12-26
In 2022, the total box office of the New Year Celebration Stalls will exceed 1 billion yuan, the spotlight in the theater will be back on the stage, and museums and libraries around the country will resume opening one after another... With the release of the "new ten" optimization prevention and control measures, and the adjustment of the Ministry of Culture and Tourism on the epidemic prevention measures for cultural entertainment venues, the supply of cultural products and services will continue to expand, and the cultural industry is recovering steadily and orderly. "The Way of Water" has lit up a fire of hope for the film market, "the director has built an incomparable world," "I feel I have been away from the earth for three hours," "I also want to be friends with Tu Kun"... After more than a week of release, the popularity of "Avatar: The Way of Water" continues unabated. According to the data, "Avatar: The Way to Water" had grossed more than 700 million at the time of press release, leading many New Year films. As the sequel of Avatar, the world box office champion in film history, Avatar: The Way of Water has been highly anticipated since the release of the final file. In the film, the mysterious and remote Pandora planet and the deep blue underwater landscape are gradually presented, which makes the audience fascinated. The audience waiting for admission in a cinema in Beijing. Wei Yanxing, a photographer of People's Daily Online, said that the gorgeous audio-visual effect was an important reason for them to enter the cinema. "This film must be seen in the cinema." According to the data, on December 16, the first day of the release of Avatar: The Way of Water, the operating rate of cinemas nationwide reached 83.20%. This is after October 5 this year, after 71 days, the operating rate of cinemas returned to 80%. In the opinion of Cai Xiaoxue, director of operation of UME Cinema, the release of Avatar: The Way of Water is enough to reflect everyone's love for movies. She also said that the theater would still do a good job in all aspects of epidemic prevention, and staff would disinfection and sterilization the theater between each scene. Cinemas also use contactless services as much as possible, both to protect audiences and employees. It can be said that Avatar: The Way of Water ignited the hope of the film industry to restore its former vitality. "This film is more like a turning point." Yu Chao, the deputy general manager of Capital Cinema, believes that the recovery of cinemas cannot depend on only one film, The 2023 Spring Festival film "Wandering Earth 2" attracts more attention... The recovery of downstream cinema content supply is expected to further boost the recovery of the industry. On December 22, the Chinese version of the musical "Count of Monte Cristo", the first performance of the exhibition season of "Peking Opera", premiered in the overpass art center. The play condensed the works of the same name written by Alexandre Dumas, a French writer, in more than one million words into a 150 minute stage performance. While trying to reproduce the essence and quality of the original musical, it also made reasonable and ingenious localization upgrading and transformation. Dong Ning, the deputy general manager of Beijing Performing Arts Group and the chief producer of the show, said that Beijing Performing Arts Group firmly brought the "Count of Monte Cristo" to the audience in the capital to help
Edit:luoyu Responsible editor:zhoushu
Source:people.cn
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