Let the consumption voucher become the "prying point" of the market

2022-12-16

"How do you plan to spend your coupons?" "If you want to buy a camera or a smart watch, you can't buy some gold!" Since December, more than one round of consumer vouchers have been issued in different forms in many places across the country. For example, Fujian Province arranged 200 million yuan of consumer bonds; Wuhan issued 10 million yuan of household appliances and furniture coupons; Guangzhou has issued 30 million yuan, five scenarios of consumer coupons... Consumption, as one of the three carriages that drive the economy in parallel with investment and export, cannot be left behind under the policy background of "better coordinating epidemic prevention and control, economic and social development, and better coordinating development and security". According to the data of the Ministry of Commerce, in 2021, the final consumption expenditure will contribute 65.4% to China's economic growth, and consumption will become the first driving force of China's economic growth again, which is still affected by the epidemic. After a long period of silence, the mass consumer market needs to be lit, and the consumption coupon can be regarded as a mature and efficient "primer". The consumption voucher corresponds to a very fragmented and life oriented consumption scene, which is the most dynamic part of the market economy. Industries such as catering, tourism and entertainment are not only industries greatly affected by the epidemic, but also service industries closely related to people's lives. To some extent, the prosperity of these industries is a barometer of the economic situation. While consumer vouchers seem to be issued to individual consumers, they are also conducive to promoting the recovery of different market players. According to the statistics of the Development Research Center of the State Council, the leverage effect of consumer coupons during the epidemic prevention and control period has generally reached more than three times, and in some cities it has even reached more than nine times. This may also be why, since the outbreak of the epidemic, the activities of issuing consumer vouchers in various parts of China have almost never stopped. As early as May 2020, the press conference of the joint defense and control mechanism of the State Council revealed that 28 provinces and more than 170 cities had issued more than 19 billion yuan of consumer bonds in total at that time. Consumption vouchers can stimulate consumption desire and boost consumption confidence. Especially when the epidemic prevention and control policy has just been adjusted, people have more opportunities to travel and consume, and have more stable expectations. Although the amount allocated to each person may not be large, it is easy to facilitate those "can buy or can not buy" transactions because they are visible discounts. Knowing the necessity of issuing consumption vouchers, we also pay attention to how to issue them. The issuance of consumer vouchers is neither a direct cash payment nor a vase that ordinary people "grab and dare not spend". We must avoid the drawbacks of high threshold, many restrictions, and complex preferential calculation methods. Only by showing real gold and silver and sincerity can people enjoy the rush and spend comfortably. Otherwise, even if a consumption coupon is issued in name, it may not be able to effectively drive consumption. In addition, past experience shows that the way in which people receive and use coupons in many places is not very friendly, which even leads to some elderly people being unable to get and use coupons at all. In this round, it is advisable to reduce the category restrictions on the use of consumer coupons as much as possible, simplify the rules for the use of consumer coupons, and appropriately extend the use time of consumer coupons. Don't let some people grab the coupons, and then wait until they buy them, only to find that they have expired. In the final analysis, the funds of consumption vouchers come from the finance

Edit:sishi    Responsible editor:xingyong

Source:https://epaper.gmw.cn/gmrb/html/

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