"Cuju often flies over birds, and swings compete in weeping willows." At the 2022 Qatar World Cup, Cuju, a representative project of China's national intangible cultural heritage (hereinafter referred to as "intangible cultural heritage"), appeared in Qatar, telling the world the story of Chinese culture. Cuju "appeared" in the Qatar World Cup Cuju is a well-known foot ball game that started in Linzi, the ancient capital of Qi during the Spring and Autumn Period and the Warring States Period, and has a history of more than 2000 years. As early as the Tang Dynasty, Cuju was spread to East Asia, Europe and other places, and later developed into modern football in Britain. In 2004, FIFA officially announced that Cuju is the origin of football, and Zibo, Shandong Province, China is the origin of football. In 2006, Cuju was included in the first batch of China's national intangible cultural heritage list. Li Weipeng, the seventh generation successor of the Linzi Cuju Team, performed "free play Cuju" in Qatar. White fight refers to the game patterns and skills, including a variety of kicking movements, such as turning, creeping, jumping, kicking, twisting, etc. These fancy kicking movements were also given unique cultural names by the ancient Chinese, such as the wind swinging lotus, oblique flower arrangement, Buddha's top bead, and the swallow returning home. Later, the Chinese and Qatari young players changed into Chinese traditional Cuju costumes. Under the leadership of Li Weipeng, they tried and experienced traditional Cuju together, and felt the similarities and differences between Cuju and modern football. Li Weipeng has practiced Cuju for 18 years, and has performed stunts overseas for many times in recent years. "Every time I perform in a foreign country, I can attract many fans to applaud me and give a thumbs up. Although I can't understand what they are saying, I can tell from their excited expressions that they like it very much. At this time, I am also proud of it." As one of the important activities of the "Visit to the Origin of Football Culture Tour", the Sino foreign Cultural Exchange Center Shandong Provincial Department of Culture and Tourism jointly held Cuju culture exhibition and promotion activities in Qatar. On the scene of the fans carnival, an exhibition booth for Cuju culture exhibition and promotion activities was set up, which is divided into Cuju Gate display, theme video graphic display, physical cultural innovation derivatives display, interactive experience and other areas. Through the combination of graphic and physical objects, video playback and interactive experience, the historical heritage and modern interpretation of Cuju are vividly displayed. The Report on the Impact of Intangible Cultural Heritage on Overseas Short Video Platforms in 2022 released by the Multicultural Cultural Tourism Industry Index Laboratory of Intangible Cultural Heritage "Sailing to the Sea" Exhibition in June this year shows that the total number of videos broadcast on TikTok related to intangible cultural heritage has exceeded 30.8 billion times, of which the top three are martial arts, the Spring Festival and the Mulan legend. Intangible cultural heritage is an important part of China's excellent traditional culture and a vivid witness of the continuous inheritance of Chinese civilization. With the continuous enhancement of exchanges between countries, more and more foreigners begin to understand and learn about China's intangible cultural heritage. From the perspective of categories with high click rates, projects with strong interactivity and high participation are more likely to attract attention. Take the Spring Festival as an example, setting off firecrackers, hanging lanterns, pasting Spring Festival couplets, and appreciating flower lanterns... These festive and peaceful scenes are staged year by year in the Chinatowns of various countries, attracting local people to participate together and share this profound blessing from the long history of Chinese culture, which has almost become a world-class festival. TikTo