On December 8, in Guangdong Industrial Design City (hereinafter referred to as the "Industrial Design City") in Beijiao Town, Foshan City, designers were discussing with overseas customers on the other side of the world through online meetings, and the e-commerce team was elaborating the live broadcast arrangement for that night. "With the further optimization of epidemic prevention and control measures, 100% of the 285 enterprises in the park have resumed normal production and operation." Feng Jianing, the general manager of Guangdong Tongtian Science and Technology Industry Development Co., Ltd., the park operator, said that the Industrial Design City effectively coordinated epidemic prevention and control and production and operation, so that the innovation vitality of industrial design enterprises in the park was surging and the design was promoted to win orders. ? Micro innovation, new R&D and production are in full swing, and new products are listed at the end of the month. Zhu Jianqing, general manager of Foshan Shunde Lekani Industrial Design Co., Ltd. (hereinafter referred to as "Lekani"), has been busy recently. This year, he adjusted his development plan, not only doing design and research and development, but also involved in product production. Lekani, which has been focusing on the research and development of kitchen appliances, takes the fruit and vegetable washing machine as the first product to be launched. After the design was completed in June, the mold opening, proofing and trial production were carried out without stop. "Now, these new products are in full production and are expected to come into the market at the end of this month." Zhu Jianqing is looking forward to it. "Unlike many fruit and vegetable washing machines, which clean pesticide residues in fruits and vegetables by electrolyzing water, this product has made some 'micro innovations'. It is specially designed for fruits, which degrades pesticide residues in fruits through electrolysis function, and washes dirt on the surface of fruits with a high lift pump, playing a dual role of disinfection and sterilization pesticide residues and cleaning dirt. It looks more like a container in appearance, and consumers can use it more easily Then. " Zhu Jianqing said. "Micro innovation" has recently become a "hot word" in the Industrial Design City. "In the face of uncertainties such as the global economic downturn and repeated epidemics, coupled with the fierce competition in the household appliance industry, customers are more conservative when developing new products." Feng Jianing introduced that under this trend, enterprises in the park have turned to lightweight innovation instead of designing a new product. "Optimize the function bit by bit, which is more in line with the customer's preferences, and can also grab more orders." On the first floor of Foshan Zhongyi Industrial Design Co., Ltd., there is a room where materials and accessories of various colors and materials are neatly listed, just like a "museum" of small household appliances. For Yu Yanglin, the general manager of the company, this is the source of inspiration for him and the design team. The reporter saw at the scene that the designer team is making repeated comparisons here to determine what materials are most suitable for the product according to customer needs. "The epidemic did not affect our R&D investment. This year, the company's R&D investment accounted for 15% of the total revenue. The innovation investment also received positive feedback. It is estimated that our turnover will increase by 15% this year." In Yu Yanglin's view, the key to the rise of the value chain of the industrial design industry is the continuous R&D and innovation investment of enterprises. "For industrial design enterprises, transformation and upgrading usually have two directions, one is to turn to consulting services, the other is to turn to product research and development. No matter which one is, it is inseparable from the enterprise's attention to research and innovation." ? Market expansion, design and sailing