Following the sound of the book, I turned into a farmyard. When I entered the house, I saw an old man sitting on the sofa, holding the book "Crops at the Yellow River Estuary". Several students gathered around and read it in unison. This is the home of Zhang Chuanming, a villager in seven villages, Kenli District, Dongying City, Shandong Province. Zhang Chuanming shook the book in his hand. "During holidays, the children came to my house on time to read with me." In the new era, we should promote reading for all, so that there can be no shortage of villages and farmers. "In the past, rural areas lacked a strong atmosphere for reading, people were generally not enthusiastic about reading, and children were not interested in reading. In order to make farmers love reading, we launched the" little messenger of scholarly interest "rural reading to promote the practice of civilization in the new era." Jiang Yanlin, member of the Standing Committee of Kenli District Committee and head of the Publicity Department, introduced that every 20 rural households in Kenli District were divided into one reading area by integrating resources, and each area was equipped with one to two "bookish little messengers" aged 10 to 14. More than 1000 rural reading promotion teams were formed in the district. The little messengers used the time after school or holidays to settle in the family households in the area and implement voluntary "film sharing". At the same time, 20 teachers were selected from all middle schools and primary schools in the district, and a volunteer service team of "little messenger of scholarly interest" was formed to guide teachers, and targeted reading promotion and guidance activities were carried out. Encourage and support parents, college students and other professionals to participate in the promotion of rural reading, set up an expansion team of "bookish little envoys", and constantly improve the enthusiasm and initiative of the masses in reading. "Through the presence of the 'little messenger of scholarly interest', we have effectively cultivated the good reading habits of rural children, established the concept of healthy reading for rural people, and created a strong reading atmosphere in rural areas." Wei Hailing, the second level chief staff member of the Publicity Department of Kenli District Committee, introduced. In order to speed up the construction of the urban-rural integration universal reading promotion service system, Kenli District carried out reading promotion activities at the same time, issued the reading initiative of "staying in the countryside, traveling in the book sea" to 94000 rural residents in the district, and promoted the extension of universal reading to the countryside, so that the people can hear the local voice, read the local language, and understand the local feelings. "Rural revitalization requires both 'shaping' and 'casting soul'. Kenli District will strive to make reading a way of life for farmers through the deepening of rural reading promotion activities, and provide an effective carrier for enriching the spiritual world of villagers, conserving the cultural ecology of villages, and shaping a simple and civilized rural style." Jiang Yanlin said. (Liu Xinshe)