"This blind box is filled with many sea bottom elements, such as blue crystal mud, and can also dig out imitation babies and a lot of shells and conches. It is very fulfilling!" Tao, a 10-year-old student, opened the underwater archaeological blind box of the sunken ship "Nanhai No.1" in the Southern Song Dynasty as soon as he got the latest cultural and creative product from the Guangdong Provincial Museum. He also shared his new discovery with his mother, Ms. Cai. In recent years, Guangdong Provincial Museum has attached great importance to the design and development of cultural and creative products, jointly initiated the establishment of the Guangdong Hong Kong Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance with a number of organizations, and jointly established research and development bases with Guangzhou Academy of Fine Arts, Guangdong Light Industry Vocational and Technical College and other institutions to stimulate creativity through mechanism innovation. Refine the characteristics and form a series and large-scale development. "This cultural creation is designed carefully, so that children can understand underwater archaeology. The box can also be used as a storage box, which is beautiful and does not waste." Ms. Cai watched the children having a good time, and she was also very impressed. "Good cultural creativity can motivate children to go to museums, and can also increase parent-child interaction, killing two birds with one stone." In recent years, the cultural and creative products of Guangdong Provincial Museum have been developed with a comprehensive consideration of the collection of treasures, such as "treasure of town and museum", regional characteristics and culture. The cultural and creative products developed are not only practical, but also aesthetic and cultural connotation. In the cafeteria of Guangdong Provincial Museum, consumers found that many new products on the menu echoed with the exhibition in the current season. The Dream of Red Mansions theme food box, the Ming and Qing Dynasty theme cake... The audience could retain cultural feelings through taste while visiting the exhibition. "At the beginning of the exhibition, the curator will take cultural and creative content into consideration, which is an important part of the supporting exhibition. During the exhibition, online and offline sales of cultural and creative products will also promote and complement the exhibition." Xi Alei, director of the Cultural and Creative Industries Department of Guangdong Museum, said, "In terms of cultural and creative products, we have gradually formed a series and large-scale development, and the featured cultural and creative products are popular with the audience." Build a platform to activate cultural and creative industry exchanges in the Greater Bay Area In order to better promote the exchange and cooperation of cultural and creative industries, in December 2019, Guangdong Provincial Museum, together with Hong Kong Design Federation, Macao Designer Association and a number of units in the province, jointly launched the Guangdong Hong Kong Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance. "As one of the organizers, the Alliance launched the Guangdong Hong Kong Macao Greater Bay Area Cultural Creative Design Competition, attracting many Hong Kong and Macao works to participate." Chen Shaofeng, the director of the Guangdong Hong Kong Macao Greater Bay Area (Guangdong) Cultural Innovation Alliance and the deputy director of the Guangdong Provincial Museum, introduced that the work "Home" Everything Happily - Macao Lotus Tea Set ", which won the first prize of the cultural and creative product design of the first Guangdong Hong Kong Macao Greater Bay Area Cultural Creative Design Competition, brightened the eyes of the review experts. "Inspired by the regional emblem of the Macao SAR, the author created this lotus tea set. The tea plate symbolizes the petals, the tea bowl is a lotus seed structure, and the tea shed in the middle is the heart of the lotus canopy. The whole design is complete and beautiful." Chen Shaofeng introduced that the competition realized the connection between designers and users, and between companies and individuals. Cultural creative design no longer stays on paper, but can really be implemented. The work "Home", Lotus Tea Set in Macao, is passed the school