By opening the takeout platform, consumers can not only order a fast food, but also buy clothes, cosmetics, electronic digital and other kinds of goods. With the rapid rise of digital retail and instant distribution business, the "instant retail" model with higher convenience and greater timeliness is quietly popular. It is estimated that from 2020 to 2021, the year-on-year growth rate of domestic instant retail will remain at 80-100%. Industry insiders predict that the compound growth rate of instant retail will remain high in the next few years. The slogan of "go inside, you can have everything", which used to be the slogan of offline stores, is becoming a true portrayal of the takeout platform. Consumers pursue instant gratification. "When time is short, the advantage of instant retail is reflected." Many consumers find that more and more things can be bought on the takeout platform. Xiao Zhang, a college student in Changsha, Hunan Province, is from Yangzhou, Jiangsu Province. Studying in a different place, she often misses the flavor of her hometown. That day, she searched the "three and four beauty" pickled cucumbers in Yangzhou on the takeout platform, but unexpectedly, there were really businesses selling them. "This brand is relatively small, and I thought there were no merchants to purchase. It's amazing to find the taste of my hometown thousands of miles away, so I decided to place an order!" Xiao Zhang said. Based on stores and relying on instant delivery, this new consumption mode, which is similar to take out order, is called "instant retail". Hong Yong, an associate researcher of the E-commerce Research Institute of the Research Institute of the Ministry of Commerce, told the author that with the help of the Internet platform, instant retail can effectively match local supply and demand, and has the characteristics of fast speed and localization. "E-commerce can be divided into far field, middle field and near field." Hong Yong said that at the far end, it would take 2-3 days or even longer for goods to be delivered to Taobao and other platforms; The midfield is to shop on the community group buying platform and usually receive goods every other day; Near field means instant retail, and goods can be received within 30-60 minutes after placing an order. The Focus on China's Post 95 Consumer Groups released by Accenture, a consulting agency, shows that the post 95 people pay more attention to delivery speed. More than 50% of post 95 consumers want to receive goods on the day of shopping, and about 7% of post 95 consumers want to receive goods within 2 hours. Some consumers use instant retail, which is fast and convenient. "There was an important online meeting two days ago, but the camera suddenly broke an hour before the meeting. I quickly turned to the delivery platform and ordered the camera from a nearby stationery store." Chen Min, who lives in Beijing, recalled, "Fortunately, the delivery boy was very awesome, and it was delivered in less than 30 minutes. This shows that when time is short, the advantage of instant retail is reflected." In the opinion of experts, in addition to meeting emergency needs, there are multiple reasons for instant retail to become "popular": the Internet based instant distribution system is more perfect, online shopping habits are formed under the influence of the epidemic, and "Generation Z", which focuses on instant gratification, is becoming the main consumer group... "These factors have promoted the rise of the instant retail model of" everything can buy ", which is favored by more and more consumers." Hong Yong said. More sellers have entered instant retail, "they have been doing shop business for several years, but now they are mainly relying on online business", corresponding to the growing consumer group. On the supply side, businesses that originally focused on offline businesses have also opened