Schematic Diagram of Chime Bell of Marquis Yi of Zeng. Mapping provided by Hubei Provincial Museum: Zhang Fangman currently shows an active trend in developing cultural creative products relying on the collection resources of museums and other cultural relics. Among cultural relics units, the development of cultural creative products in museums started earlier, expanding the carrier for people to understand Chinese culture and enhance cultural confidence. This edition has launched a series of planning "Decoding · Museum Cultural and Creative Product Development", focusing on the diversified extension of a museum IP, the creative exploration of a design team, and the mechanism innovation of a cultural and creative alliance, and discussing how to further promote the upgrading of museum cultural and creative products and the activation and utilization of cultural relics under the background of the vigorous development of the cultural industry and the ever-changing digital technology. ——The world-famous Chime Bell of Marquis Yi of Zeng is the treasure of Hubei Provincial Museum. Now, in addition to seeing the real objects and listening to the explanations, there are many ways for the audience to "touch" the Chime Bell of Marquis Yi of Zeng - bring home a cultural and creative commodity embedded with the elements of the Chime Bell, "ring" the Chime Bell with the help of holographic projection digital technology, and watch the Chime Bell Orchestra perform the traditional music and dance "The World of Rites and Music"... Through creative transformation and innovative development, the Chime Bell of Marquis Yi of Zeng, which has a history of more than 2400 years, shines new brilliance in modern life. Digitally enabled, the chime bell of Marquis Yi of Zeng unearthed in the tomb of Marquis Yi of Leigudun, Suizhou, Hubei Province in 1978 "rang" on the mobile phone, setting a number of records. Previously, many sets of chimes have been unearthed in various parts of China, and the chimes of Marquis Yi of Zeng are the most numerous, heaviest, most complete, broadest, best preserved, and most elaborate ones, belonging to the peak of bronze musical instruments in the Warring States Period. What is more precious is that 3755 characters of inscriptions are on the body, frame and wall clock components of the Bianzhong Bell, which contains rich and complete knowledge of music temperament. "The world-famous Chime Bell of Marquis Yi of Zeng is the representative of Chinese etiquette and music civilization, and also provides the most valuable IP for our museum to build a cultural and creative brand." Wang Liang, director of the marketing department of Hubei Provincial Museum and deputy head of the Bianzhong Orchestra, said. Hubei Provincial Museum began to develop cultural and creative products of Bianzhong in the 1990s. At first, it imitated the original size or reduced version of Bianzhong, which is very popular in domestic and international markets. Later, it introduced stationery and daily necessities with Bianzhong elements, which are also popular with the public. Wang Liang introduced: "From 2019, we launched the 'Hubei Provincial Museum on the tip of the tongue', which made mousse cake and ice cream from the models of several treasures of the town hall. Many young people came here to punch cards and taste." The integration of digital technology makes the Bianzhong "live". In the experience area of the hall of Hubei Provincial Museum, the chimes of Marquis Yi of Zeng are holographic projected, and the audience can "knock" with their hands; Wearing VR glasses and holding the VR handle, you can become a musician and perform under the system's prompt, feeling the charm of close contact with cultural relics. On the New Year's Eve of 2022, Hubei Provincial Museum and China Central Radio and TV Station jointly launched the new media interaction project "Ancient Law Knocks on the Spring Festival, and Ritual Music Carries on the Millennium". Users can "ring" the Chime Bell of Marquis Yi on their mobile phones through small programs and H5. Inherit skills and find out the playing code of "one bell and two tones" as a large ritual instrument. Bianzhong was in the ancient society