Counterpoint Research, a third-party data agency, released the sales data of China's smart phones in the third quarter of 2022. The sales of China's smart phones in the third quarter fell 12.4% year on year. However, the market showed a 4.9% month on month growth, which was due to the gradual recovery of the market in the quarter. In the third quarter of 2022, vivo (including iQOO) won the first place with 19.9% market share. This brand released more new smartphones than other OEMs in this quarter. OPPO (including OnePlus) ranked second with 18% share, while HONOR ranked third with 17.2% share. Despite the decline in global sales, the revenue of high-end smartphone market remains stable. Investment and innovation in the high-end market front According to IDC data, the overall share of the high-end market in the third quarter of 2022 will reach 22.4%, an increase of 2% over the same period last year and 2.4% over the same period last year. The steady increase of high-end products has also become the support of various brands. The newly released vivo X90 flagship series of mobile phones, as the epitome of its high-end products, has always shown itself as innovative and advanced. Ten years of development, the vivo X series from imaging technology to innovative design undoubtedly does not reflect its investment in details. As the opening product of the next step, the vivo X90 series not only comprehensively upgrades its performance, system, audio and video effects, but also builds a full link image system of "comparable professional image" with comprehensively improved dual core computing power, self-developed image algorithms, and the industry's highest standard optical components, bringing a new image experience. The vivo X90 series has set a high-end flagship new standard in the industry, and has brought users a far more innovative technology experience and a more convenient mobile lifestyle than ever before, striving to become the flagship benchmark of domestic mobile phones. High end products have never been built with high price, low energy and hardware. From function driven to performance driven to today's innovation driven, the obvious excess of hardware is now passing on the exploration of the next growth point. However, China's mobile phone brands have long been catching up with each other, and now the market needs to move forward to achieve ahead of overseas brands. Continuous innovation also urges all brands to pay more attention to products, thus forcing the whole industry to overstep the understanding of innovation. Consumers' demand for mobile phones is becoming more and more clear. Segmented scenes such as images, systems and games make mobile phone enterprises need to maintain an extreme sense of market in the process of innovation, which also enables more and more mobile phone enterprises to increase their investment in innovation of different technologies, and the technology orientation of flagship products has become the best embodiment of brand value. The long track plan enables X90 series. In the innovation track, the 10-year development history of vivo X series flagship carries more technological innovation, and behind it is vivo's profound communication of innovation and technology. To this end, according to the development strategy of "technology development+user demand", Vivo has defined four long circuits: design, image, system and performance since 2019. Compared with the SLR camera, the current mobile phone shooting effect of the video track